“…In addition, different social norms around food and eating may make Conscientiousness less relevant for adiposity in Asia compared to the United States. That is, when behavior is regulated by external factors, such as cultural norms, there may be less of a need to self-regulate (de Ridder, de Vet, Stok, Adriaanse, & de Wit, 2013). In contrast, when there are no strong social norms and individuals have more choice about what, when, and how much to eat, Conscientiousness may contribute to maintaining a stable weight and protect against obesity.…”