Implementasi Lean Canvas Pada Project Corporate Entrepreneurship

Abstract

The purpose of this research is to (1) identify project corporate entrepreneurship with the application of lean canvas; (2) identify constraints in the application of lean canvas in corporate entrepreneurship projects; (3) identify the benefits contained in the application of lean canvas in corporate entrepreneurship projects. Data is collected from October 2018 to December 2018. The method used is descriptive research method with qualitative approach. The researcher conducted interviews with 5 informants. The analysis tools used are lean start up and lean canvas. The data analysis techniques used is Creswell data analysis techniques (2014). The results of this study are (1) project corporate entrepreneurship can be implemented in nine lean canvas blocks and can easily see the concept of optimization model and linkages between nine blocks in lean canvas; (2) the most difficult constraints experienced are when filling key metric blocks and unfair advantages in the lean canvas; (3) the researcher can easily analyze project corporate entrepreneurship in determining future strategies in order to find out which projects are effective or not to be continued or developed based on the achievement measured in the key metric blocks in one of the lean canvas blocks and the integration of nine blocks in lean canvas.

Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop

“…Dengan berkembangnya teknologi informasi dan komunikasi secara pesat tersebut telah merambah keberbagai bidang kehidupan, tak terkecuali bidang bisnis dan perdagangan (Fensel, 2001;Dewi & Darma, 2019, Mahyuni et al, 2020. Perkembangan teknologi juga menuntut organisasi bisnis sekarang ini agar dapat bersaing dan memberikan pelayanan terbaiknya di era globalisasi saat ini (Husnayain & Mawardi, 2018;Sudiwedani & Darma, 2020 (Harianto, 2018). Lean canvas merupakan model bisnis yang cocok untuk digunakan pada perusahaan-perusahaan rintisan yang baru memulai usaha, sedangkan Bussiness Model Canvas (BMC) digunakan untuk perusahaan dengan skala besar sehingga tidak cocok untuk perusahaan baru (Harianto, 2018).…”

Penerapan Lean Canvas Pada Startup Pembelajaran Bahasa Inggris Lunchat

“…Secara umum Lean Canvas ini merupakan pengembangan lebih lanjut dari model bisnis canvas, seperti yang disampaikan dalam (Harianto, 2018), Lean Canvas terdiri dari 9 komponen, yaitu customer segment, problem, solution, unique value proposition, channel, Revenue Stream, cost structure, key metric dan unfair advantage. Berikut ini disampaikan pembahasan dari setiap komponen dari lean canvas untuk startup Lunchat.…”