Implementasi Lean Canvas Pada Startup  Dalam Menghadapi Persaingan Bisnis Barbershop

Wediawati, Tuti; Rahmayani, Ella Fitria

doi:10.38043/jmb.v18i1.2793

Cited by 3 publications

(2 citation statements)

References 7 publications

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“…An organization can use self-service methods while marketing online [26]. This issue indicates that a company may serve customers without using human resources and can scale back on telephone infrastructure and services [27].…”

Section: A Online Marketingmentioning

confidence: 99%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.

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Section: A Online Marketingmentioning

confidence: 99%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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“…Selanjutnya, penelitian dengan judul "Analisis Model Bisnis Pada Bisnis Startup Web Hosting di Kota Bandung Menggunakan Business Model Canvas (Studi Kasus pada Qwords.com) " yang diteliti oleh Aulia Alma Utami dan Trisha Gilang Saraswati adapun hasil dari penelitian ini adalah startup Qwords.com telah memiliki model bisnis yang sesuai dengan standar menurut Osterwalder & Pigneur [6]. Selanjutnya, penelitian dengan judul " Implementasi Lean Canvas pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop" yang diteliti oleh Tuti Wediawati dan Ella Fitria Rahmayani dengan hasil penelitian, penerapan lean canvas pada bisnis Toekang Coekoer sebagai model bisnis, sehingga dapat memudahkan dalam menentukan strategi dalam pengembangannya [7]. Berdasarkan penelitian terdahulu yang telah dilakukan yaitu penelitian yang dilakukan menggunakan salah satu metode saja yaitu Business Model Canvas atau Lean Canvas.…”

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Perbandingan Model Business Model Canvas Dengan Lean Canvas Pada Startup Piecework

Mahendra¹

2022

JATISI

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Piecework merupakan sebuah startup yang bergerak dibidang social media agency yang berfokus untuk membantu usaha kecil mengembangkan bisnis di era globalisasi. Dalam pengembangan sebuah startup diperlukan sebuah bisnis model yang tepat untuk gambaran dasar ide bisnis sebuah perusahaan. Pada awalnya Business Model Canvas merupakan bisnis model yang sering digunakan oleh perusahaan rintisan namun setelah dikembangkannya Lean Canvas, perusahaan rintisan tertarik menggunakannya untuk pengembangan startup. Perbandingn Business Model Canvas dan Lean Canvas dalam startup Piecework berfungsi untuk meningkatkan strategi pengembangan startup, mendapatkan posisi yang lebih baik di pasar, untuk lebih memahami tentang kerangka kerja bisnis berdasarkan kedua bisnis model. Metode yang digunakan adalah kualitatif dengan melakukan wawancara dengan 10 informan untuk melakukan validasi terhadap permasalahan yang dialami. Dari perbandingan bisnis model Business Model Canvas dan Lean Canvas dapat disimpulkan bahwa Lean Canvas dinilai lebih tepat untuk digunakan Piecework karena dengan Lean Canvas Piecework dapat merancang layanan yang lebih tepat untuk konsumen.

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Implementasi Lean Canvas Sebagai Upaya Meningkatkan Skill Enterpreneurship Mahasiswa Di Perguruan Tinggi

Suharto

2022

NUSAMBA

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The fundamental problem in this research is the low entrepreneurial skills of STKIP PGRI Nganjuk students amid the development of startups in Indonesia. The purpose of this research is, of course, to improve student entrepreneurship skills through the application of lean canvas. This study uses a quantitative descriptive method. The research subjects are students who own startups at STKIP PGRI Nganjuk. The number of startups studied was 50 students who already have startups in various business fields such as food and beverage products, cultivation, and services. The data collection method uses a questionnaire, observation sheet, and a final report on student startups. Data analysis using paired t-test. The results showed that the lean canvas model really helped make it easier for students to start and develop businesses. From the application of the lean canvas business model, there was an increase in student entrepreneurship skills by 8.99%.

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Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop

Cited by 3 publications

References 7 publications

Maximizing Online Marketing Strategy with Digital Advertising

Maximizing Online Marketing Strategy with Digital Advertising

Perbandingan Model Business Model Canvas Dengan Lean Canvas Pada Startup Piecework

Implementasi Lean Canvas Sebagai Upaya Meningkatkan Skill Enterpreneurship Mahasiswa Di Perguruan Tinggi

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