Purpose: The purpose of this research is to test and analyze the effect of the development of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda Research methods: Primary data obtained by conducting interviews with 70 respondents using a questionnaire— secondary data collected by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. Results and discussions: The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity, and word of mouth simultaneously had a significant effect on room occupancy rates. Conclusion: The promotional mix variable has a positive and significant effect on the room occupancy rate variable or the consumer's decision to choose a place to stay at the Mesra Business and Resort Hotel.

The purpose of this study is, namely to describe the use of lean canvas at startup using the components contained in it,to explain the factors considered by managers in implementing lean canvas, to identify the constraints contained in implementing lean canvas, and the benefits associated with it. It can be in the application of lean canvas. This research is a descriptive study with a qualitative approach. The authors conducted interviews and observations in collecting data. The result of this research is the application of lean canvas to the Toekang Coekoer business model, so that it can be make it easier to determine the strategy in its development

With the rapidly growing business, the service business is no exception, resulting in intense competition. One of the service businesses that is growing rapidly at this time is invitation printing services. Confetti Project, which is one of the invitation printing service businesses in Samarinda, must be able to face the intense level of competition. With the aim of analyzing the right marketing strategy for the Confetti Project using the mixed method, which is carried out with the SWOT analysis method. There are four ways to collect data in this study, namely interviews, observation, documentation, and surveys, with a sample of 78 people. From the results of the analysis using SWOT analysis and creating alternative strategies using the SWOT matrix that has been carried out, Confetti Project needs improvements to develop its business. The recommended alternative strategies to be implemented by the Confetti Project in developing its business are: Increasing promotional activities on social media and Wedding Festivals, Improving the quality of invitation prints and services to customers, Using social media for education, Utilizing social media features that focus on quality and service, Determining prices by considering fluctuations in the price of raw materials, Developing variations of digital invitations and Updating the condition of production machines.

This study aims to determine the effect of social media marketing and brand awareness to purchase decisions through purchase intention. The type of research used is explanatory research using a quantitative approach. The sample used is 100 respondents who are consumers of Kopiria Kartini Samarinda using a non-probability sample with purposive sampling technique. Analysis of the data used is path analysis. The results showed that the Social Media Marketing variable had a significant influence to the Purchase Intention variable, the Brand Awareness variable had a significant influence to the Purchase Intention variable, the Purchase Intention variable had a significant influence to the Purchase Decision variable, the Social Media Marketing variable didn’t have a significant to the Purchase Decision variable, the Brand Awareness variable didn’t have a significant effect to the Purchase Decision variable, the Social Media Marketing variable through Purchase Intention as the intervening variable has a significant influence to the Purchase Decision variable, and the Brand Awareness variable through Purchase Intention as the intervening variable has a significant influence to the Purchase Decision variable. Thus Kopiria Kartini Samarinda continues to strive to carry out marketing strategies that keep up with the times. This will make consumer interest in the brand will always increase and lead to purchasing decisions.

Seseorang yang professional bekerja pada bidangnya harus pandai menempatkan diri serta pandai memilih dan memilah penyelesaian suatu permasalahan. Kepribadian individu dapat mempengaruhi lingkungannya, pentingnya kepribadian dalam kelancaran proses pekerjaan menjadi hal yang perlu ditingkatkan dan dikembangkan secara terus menerus untuk menjaga profesionalisme dalam bekerja. Hal ini juga harus dilalui oleh para siswa jurusan pemasaran pada SMKN 1 Samarinda. Keberhasilan kegiatan magang bukan hanya ditunjang oleh kemampuan siswa secara hard Skill tetapi juga ditunjang oleh kemampuan Soft Skillnya. Pengetahuan Soft skill berkaitan erat dengan etika dan kepribadian para siswa selama proses magang berlangsung. Adapun Metode pengabdian masyarakat dalam sosialisasi hal ini dilakukan dengan metode Brainstorming, Problem Based Learning, Discovery Learning dan Praktik. Peserta yang datang berjumlah 35 Siswa/i Program Studi/ Jurusan dan jumlah yang ditargetkan terpenuhi. Evaluasi 85% peserta sosialisasi yang terdiri dari siswa/I program studi/jurusan marketing berpartisipasi secara aktif dalam  kegiatan pengabdian kepada masyarakat.