2017
DOI: 10.17261/pressacademia.2017.713
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Impact of marketing and R D expenditures on financial performance: a research in manufacturing industry

Abstract: Purpose-In this research it is aimed to investigate the impact of marketing and research and development (R&D) expenditures of companies on their financial performance in manufacturing industry. Methodology-Data of 41 manufacturing companies listed on Borsa İstanbul (BIST) was gathered for the period of 2009-2015 from their financial statements. Since the data set is a panel data, methods of panel regression analysis have been performed. Findings-As a result of the analysis, impact of marketing and R&D expendi… Show more

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Cited by 6 publications
(8 citation statements)
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“…RDE improves the level of competitiveness in manufacturin g industries in Poland in the period 2009-2016 (Grzelak et al, 2018). There is a positive relationship between RDE and the financial performance of 41 companies listed at the Borsa Instabul (Caglar & Nisel, 2017). The increase in RDE improves net sales and the number of workers in Europe .…”
Section: Rde In the Private Sectormentioning
confidence: 95%
See 1 more Smart Citation
“…RDE improves the level of competitiveness in manufacturin g industries in Poland in the period 2009-2016 (Grzelak et al, 2018). There is a positive relationship between RDE and the financial performance of 41 companies listed at the Borsa Instabul (Caglar & Nisel, 2017). The increase in RDE improves net sales and the number of workers in Europe .…”
Section: Rde In the Private Sectormentioning
confidence: 95%
“…RDE do not improve the level of firm value in a set of companies listed on the Nigeria Stock Exchange during the period 2010-2019 (Anidebe et al, 2021). Bakhtiari & Breunig, 2018;Nurpeisova et al, 2020;Baruk, 2022;Grzelak et al, 2018;Caglar & Nisel, 2017;Barros et al, 2023;Herciu, M., &Șerban, 2018. RDE andExports Karahan, 2020;Sozen & Tufaner, 2019;Meral, 2019.…”
Section: Rde and Financementioning
confidence: 99%
“…RDE improves the level of competitiveness in manufacturing industries in Poland in the period 2009-2016 [7]. There is a positive relationship between RDE and the financial performance of 41 companies listed at the Borsa Instabul [8]. The increase in 3 of 43 RDE improves net sales and the number of workers in Europe [9].…”
Section: Literature Reviewmentioning
confidence: 99%
“…References RDE and Digitalization [1], [2], [3] RDE in the Private Sector [4] , [5], [6], [7], [8], [9], [10], [11], [12] , [13] , [14] , [15], [16]…”
Section: Literature Review By Main Theme Main Themementioning
confidence: 99%
“…Their empirical evidence demonstrates a positive influence of R&D expenses on firms' operating earnings and net earnings in the long term. Caglar and Nisel (2017) state that marketing and R&D expenses in the manufacturing industry hurt Earnings before interest and tax (EBIT) and net earnings. Xu et al (2022) explored the effect of R&D input on the operating earnings of the wastewater companies listed on the Shanghai and Shenzen stock exchanges for the period from 2013 to 2020.…”
Section: The Link Between Randd Investments Rdi and Earningsmentioning
confidence: 99%