“…Packaging is subject to life cycle impacts associated with the extraction of raw materials and with manufacturing, transportation, and post-consumption disposal. Furthermore, the growth of consumption has increased the environmental impacts caused by packaging production, which generates solid wastes, industrial effluents, atmospheric emissions, noise, and vibrations (Riegel et al, 2012). We define sustainable packaging after the Sustainable Any intended packaging improvement should consider consumers' perceptions, behaviors and habits (Nordin and Selke, 2010;Wikström et al, 2016;Williams et al, 2012), consumers' personal norms, attitudes, environmental concerns and willingness to pay (Prakash and Pathak, 2017), and the relationship between the size of packaging and the amount of product actually consumed (Hanssen et al, 2017).…”