How to Expand Repurchase Intention? The Intervening Impact of Attitude towards Mobile Shopping

Abstract

The research aimed to investigate and test the attitude toward mobile shopping as a mediating variable at the relationship between perceived usefulness and perceived risk against repurchase intention. The research used a quantitative approach to explain the relationship between research variables. The used sampling technique was purposive sampling, with a total sample of 200 mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained data were processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitude in mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influence repurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship between perceived usefulness and perceived risk against repurchase intention.

The Role Of Trust in Mediating Perceived Risk and Electronic Word-Of-Mouth Variables Against Repurchase Intention

“…This is due to the different characteristics of the respondents, where in Hieronanda & Nugraha's research (2021) the characteristics of the respondents are from 19-48 years old and the respondents in the study are still very broad because they target the Indonesian community. Furthermore, the research by Nurcholis & Ferdianto (2021) showed that the characteristics used in this study were 17-35 years old and in the Central Java region. With this, in contrast to the characteristics of the respondents used in this study, the age characteristics of the respondents are 13-44 years, East Java region, and purchases on e-commerce platform sites that focus on the TikTok Shop application.…”