The purpose of helping UMKM UHAT KLB is to expand market share, facilitate online transactions, change the mindset of UMKM UHAT KLB, related to the use of digital technology. The purpose of the assistance to the UMKM Uhat KLB is because many consumers buy tofu through the wheat KLB website, so we provide deeper assistance to take advantage of digital technology. This study uses the active participation method of mentoring, namely discussion, mentoring, training, and monitoring. So, the results of the research are the application of digital technology, for example, making a brand logo by utilizing technology, where the brand logo is used as a characteristic of what KLB and as a differentiator for other tofu competitors. The second is Instagram social media, which can expand the market share of UMKM Uhat KLB. In addition, the use of omnichannel and Go Mart also makes it easier to order what KLB products. Next, that is changing the mindset of the owners and employees of what KLB that the distribution of tofu is not only through traditional markets in Malang. However, by utilizing digital technology, UMKM Uhat KLB can market its products digitally
Covid-19 has an impact on MSME business players in Indonesia. However, not all MSMEs with the pandemic and there are some MSME actors who are able to increase sales during the pandemic. This study aims to analyze the application of mix marketing during the pandemic so that MSMEs are able to increase sales volume in the era of the Covid-19 crisis. Using qualitative methods with a literature study approach and collecting secondary data along with content analysis. So the results of the study are implementing product and service quality, pricing in accordance with consumer conditions. Then the distribution channels are direct and indirect to the expedition and COD system. The promotion is using digital marketing media as a promotion to reach a wider range of consumers. By implementing a marketing mix during the pandemic, MSME businesses are able to record profits, even during the pandemic it can increase sales volume.
Customer loyalty can provide consumer satisfaction and pleasure, so it has an impact on repurchasing interest. This study aims to determine the direct and indirect effects of perceived risk and electronic word of mouth (E-WOM) on repurchase intention and trust in TikTok Shop consumers of Y and Z generations. This research uses a quantitative method with a descriptive explanatory type that explains the relationship between variables X, Y, and Z. Data collection techniques using purposive sampling and simple random sampling totaling 239 respondents. Data analysis in the research is a) descriptive analysis, b) SEM-PLS, and c) mediation test. The results showed: 1) Perceived risk has a positive effect on trust 2) Electronic word of mouth (E-WOM) has a positive effect on trust 3) Perceived risk harms repurchase intention 4) Electronic word of mouth (E-WOM) harms repurchase intention positively effect 5) Trust has a positive effect on repurchase intention 6) Perceived risk has a positive effect on repurchase intention through trust 7) E-WOM has a positive effect on repurchase intention through trust.
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