Purpose This study aims to examine the relationships between the online communities’ characteristics and resilience to negative information (RNI) mediated by both brand knowledge and brand involvement. Design/methodology/approach According to stimulus-organism-response (S-O-R) framework, this research postulates that information quality, rewards and virtual interactivity drive RNI directly and indirectly through brand knowledge and/ or brand involvement. A survey of 326 Facebook pages followers was conducted, representing followers of fashion clothing brands in social media platforms in Egypt. We have used AMOS to check the constructs’ validity and reliability, as well as the Hayes’s PROCESS macro to test the mediation. Findings The findings show that information quality, rewards and virtual interactivity are the respective drivers of brand knowledge and brand involvement; the brand knowledge and brand involvement help explain why consumers are resilient to negative information of specific brands; and the drivers of brand knowledge and/ or brand involvement differ in consumers who tend to ignore negative information they receive about the brand. Practical implications Outcomes of the research recommend that executives should identify the outstanding determinants for improving resilient consumers to negative information through creating the highest possible brand knowledge and involvement between the consumers and brands. Originality/value Little attention has been paid to examine the RNI and linking it with brand knowledge and brand involvement in online communities’ context, thus, the current research is conducted.

This study examines the impact of mobile shopping adoption drivers on the attitude towards mobile shopping apps and mobile shopping loyalty. Furthermore, the mediating role of attitude as well as the moderated mediation role of national culture (i.e., uncertainty avoidance and collectivism) will be examined. Adopting the stimulus–organism–response model in a mobile shopping context, a survey of 250 participants was conducted. AMOS and Hayes’s PROCESS macro were used to test the mediation and the moderated mediation. Findings show that adoption’s drivers have a positive relationship with the attitude towards mobile shopping and loyalty. It also emphasizes the mediating effect of attitude and moderated mediation effects of culture. Originality of this study stems from that it is one of the very few that attempts to examine the attitude towards mobile shopping as a mediator in the relationships between mobile shopping adoption drivers and mobile shopping loyalty. It also highlights the moderated mediation effects of both uncertainty avoidance and collectivism in these relationships, which were also largely ignored in previous research.