How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study

Purba, Ridwin; Thao, Nguyen Van; Herman, Herman; Sitohang, Damaris Rossi; Trang, Pham Thi Quynh

doi:10.31586/ujssh.2022.213

Cited by 7 publications

(7 citation statements)

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“…This study employs qualitative research methods using a literature study approach. Literature studies can also look at other reference books and related earlier research findings that are helpful for getting a theoretical foundation for the issue being examined (Purba, Thao, et al, 2022). The term "literature study" also refers to methods of gathering data through book reviews.…”

Section: Methodsmentioning

confidence: 99%

“…The world of education continues to develop in search of the best form for future generations. The impact of change, according to Purba, Herman, et al (2022) is one of the 21st century learning called 4C, namely critical thinking (critical thinking), creativity (creativity), (communication) and communication collaboration (collaboration). Thus, critical thinking is one of the important abilities in the learning process.…”

Section: Introductionmentioning

confidence: 99%

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Critical Discourse Analysis in the Classroom: A Critical Language Awareness on Early Children’s Critical Thinking

Nasution

Afrianti

Tukiyo

et al. 2022

J. Obs. J. Pendidik. Anak Usia Dini

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By using CDA as a tool in the classroom, this study visually and verbally analyses the children's growth. This is based on the understanding that learning is not content-oriented, but rather about the learning process of knowledge gained. Students who can think well will be successful in life. Therefore, this study aims to determine the app implementing critical discourse analysis on early children's development in the classroom. The method used is a qualitative approach with a literature review using sources from the internet, books, and related research outputs. Based on the study's findings, the critical thinking structure is explicit to make clear what is to be learned in order to facilitate writing skills, systematic to provide a consistent framework for focusing on both language and context, needs-based to ensure that course objectives and content are derived from students' needs, supportive to give teachers a central role in scaffolding students' learning and creativity, and empowering to give access to the pattern and possibilities.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Critical Discourse Analysis in the Classroom: A Critical Language Awareness on Early Children’s Critical Thinking

Nasution

Afrianti

Tukiyo

et al. 2022

J. Obs. J. Pendidik. Anak Usia Dini

Self Cite

View full text Add to dashboard Cite

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“…This research is a type of qualitative research with the data obtained are words and not numbers. (Tavakoli, 2012) said that qualitative research is a research method that focuses on small and selected samples and does not try to reveal contextual factors (Purba et al, 2022). This study seeks to find out from the perspective of the informant and seek an in-depth picture of a phenomenon.…”

Section: Methodsmentioning

confidence: 99%

Metaphors and Similes in Peter Lerangis' Novel The Curse of the King

Bowo

Kurniadi²,

Lubis³

2022

Pioneer. J. Lang. Lit

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This study aims to reveal the writing style in the novel The Curse of the King by Peter Lerangis, especially in its figurative speech namely metaphor and simile. The classification of metaphors analyzed uses Newmark's classification and the simile classification used in this study is the classification described by Fromilhague. A qualitative method was used to answer the problem of the study. The research showed that there were thirteen metaphors and fifty-two similes. The metaphor compositions found were one Dead Metaphor, two Recent Metaphors, Three Stock metaphors, seven Original Metaphors, and no Cliche Metaphors. The similes found were five Explicit Similes and forty-seven Implicit Similes. Metaphors and similes in the novel use many popular references such as the words of Donald Trump, party guest, Children of the Corn, Velcro, Ninja, props in a movie, Soprano, Pizza, Flashmob, a dancer on steroids, Looney Tunes, and ET. The combination of past history with a writing style that uses popular figures of speech becomes an interesting mix that makes the novel gain many fans in the world. The novelty of this type of research is still very broad, especially in research on new words in historical fiction such as in the work of Peter Lerangis.

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“…At this level, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them (Purba et. al., 2022).…”

Section: Methods a Research Designmentioning

confidence: 99%

Direct Method Translation of Descriptive Text from English into Indonesian

Sinurat¹,

Silalahi²,

Saputra³

2022

JSSHR

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The objective of the research is to find out the extent of direct translation at the eighth grade students of SMP Negeri 6 Pematangsiantar in the translation descriptive text from English into Indonesianin academic year 2019/2020.The problem research is about what extent of direct translation method are used at grade eight students of SMP N 6 Pematangsiantar in the translation descriptive text from English into Indonesian?. To solve the problems, the research used theories Vinay and Darbelnet in Venuti (2000:84-93) divided translation procedures into two namely Direct or Literal Translation which cover three procedures (borrowing, calque, and Literal translation). The research uses qualitative descriptive method. The data was taken from grade VIII-2 SMPN 6 Pematangsiantar with the total number of students are twenty students. The researcher takes 20 students to analyze the students’ translating. Then, the researcher analyzes the data, describe and classify their translation. The research finding of the thesis showthat the students’ translation borrowing translatiom 22,2%, calque translation 19,05%, literal translation 58,73% but some students did not get transferring the meaning of text so the students did not complete to translate the text. The researcher concludes that some students always found many difficulties in translation because they do not understand meaning word, the usage of structure in sentences and confused within the text.

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How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study

Cited by 7 publications

References 0 publications

Critical Discourse Analysis in the Classroom: A Critical Language Awareness on Early Children’s Critical Thinking

Critical Discourse Analysis in the Classroom: A Critical Language Awareness on Early Children’s Critical Thinking

Metaphors and Similes in Peter Lerangis' Novel The Curse of the King

Direct Method Translation of Descriptive Text from English into Indonesian

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