How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

Ma, Liang; Zhang, Xin; Ding, Xiuzhen; Wang, Gaoshan

doi:10.3390/jtaer16030025

Cited by 29 publications

(33 citation statements)

References 40 publications

(67 reference statements)

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“…Likewise, social media have revolutionized the field of marketing as the importance of social commerce is being recognized by different contemporary researchers [ 3 , 4 ]. This is perhaps the reason that modern businesses recognize social media as a key player in order to involve different stakeholders, which include involving customers meaningfully with a brand [ 5 ]. Social media has brought a substantial change in the field of organizational communication as a new communication medium especially when it takes place from the traditional communication model, which is a one-way model of communication [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

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Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the present study attempts to test the influence of CSR communication on social media and customer loyalty in the banking sector of a developing economy in times of crisis. This study also investigates the mediating effect of electronic word of mouth (E-WOM) with this relationship. The data of the present study were collected from different banking customers using a self-administered questionnaire. The empirical findings of this study validated that the CSR communication of a bank on social media increases customer loyalty, and E-WOM partially mediates this relationship. This study will be helpful for the banking sector to understand the importance of CSR communication to increase customer loyalty, which is very important for every bank in times of crisis.

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Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

View full text Add to dashboard Cite

show abstract

“…While making a purchasing decision, the purpose could be affected by many factors that play vital roles like trust, time-saving, and convenience. If a lack of consumer purchase intention exists, it might cause significant problems because that specific person might influence others' behavior toward online shopping who are loyal or happy customers (Ma et al, 2021). Additionally, intentions are a collection of thoughts on whether an individual is willing to purchase or their specific buying behaviors (Jain, 2021).…”

Section: Online Purchase Intentionmentioning

confidence: 99%

Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

et al. 2021

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This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to discover how to improve perceived benefits and lower perceived risks associated with any available online product and entrepreneurship. AMOS 24 has been used to deal with the mediation in study design with bootstrap methodology. The study was conducted on 250 students from different educational institutes in Pakistan using a simple random sampling technique. A finding of this study suggests that both methods positively impact online purchase intention of consumers and sustainable digital economy. But social media advertisement is more effective through enhancing the perceived benefits of products. In contrast, product content factors are more effective at lowering the perceived risks associated with available online products.

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“…This paper further explains the causes of online consumer behavior theories by tracing consumption theories to their origins. Since there are parallel schools of research on online consumer behavior and a theoretical jungle is beginning to take shape, the integration of consumption theories can enable the categorization and division of research trends on online consumer behavior [10]. Moreover, research on online consumption behavior has become increasingly mature in the past five years.…”

Section: Introductionmentioning

confidence: 99%

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

Zhang

Liu

Yao

2021

JTAER

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In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

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How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

Cited by 29 publications

References 40 publications

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

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