2021
DOI: 10.3390/ijerph18094739
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Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Abstract: Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the present study attempts to test the influence of CSR communication o… Show more

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Cited by 36 publications
(22 citation statements)
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“…Customers make their purchasing decisions based on their perceptions of an organization's social and environmental commitments as well as their evaluation of a product or service [25]. Numerous theories, such as the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA), have included perceptions as factors affecting purchasing intentions, but they hardly explain the motivation for purchasing decisions.…”
Section: Motivation-opportunity-ability (Moa) Model and Mini Theories...mentioning
confidence: 99%
“…Customers make their purchasing decisions based on their perceptions of an organization's social and environmental commitments as well as their evaluation of a product or service [25]. Numerous theories, such as the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA), have included perceptions as factors affecting purchasing intentions, but they hardly explain the motivation for purchasing decisions.…”
Section: Motivation-opportunity-ability (Moa) Model and Mini Theories...mentioning
confidence: 99%
“…Specifically, the objective of such an exchange process is to maximize benefits. Various scholars have primarily used this theory in positive human psychology and individual behavior research [ 37 , 38 , 39 ]. Accordingly, ST suggests that individuals are likely to exchange benefits received from others with benefits.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In an organizational milieu, different organizational and personal factors influence the behavior of an individual. For example, the literature indicates that organizational factors such as corporate social responsibility engagement of an organization [15,16], organizational culture [17], organizational support [18], and leadership style [19] can significantly influence individual behavior. Similarly, the role of personal factors such as values [20,21], personality [22], emotions [23], and motivation [24] was also highlighted in the previous literature.…”
Section: Introductionmentioning
confidence: 99%