This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to discover how to improve perceived benefits and lower perceived risks associated with any available online product and entrepreneurship. AMOS 24 has been used to deal with the mediation in study design with bootstrap methodology. The study was conducted on 250 students from different educational institutes in Pakistan using a simple random sampling technique. A finding of this study suggests that both methods positively impact online purchase intention of consumers and sustainable digital economy. But social media advertisement is more effective through enhancing the perceived benefits of products. In contrast, product content factors are more effective at lowering the perceived risks associated with available online products.
Network buzzwords are ubiquitous in the internet era. To explore the psychology of college students using network buzzwords, the development trend and characteristics of network buzzwords are analyzed first. A questionnaire survey is performed to learn how college students use network buzzwords currently; then, the obtained data are analyzed and discussed. Results demonstrate that 81.59% of college students can understand what the buzzwords mean. As for psychological factors, the average score of the identity dimension is the highest, and the average score of social support is the lowest. Among the behavioral factors, the communication factor scores the highest. Regarding the overall psychological and behavioral factors, in general, boys score higher than girls, and science and engineering students score higher than those majoring in literature, history, and art. Students of higher grades score lower than those of lower grades regarding using network buzzwords in communication and entertainment activities. The psychological mechanism of Generation Z college students using network buzzwords has been explored, which can provide scientific and practical reference materials for subsequent analysis and research on online behaviors of college students and is also of great significance for internet education of college students.
Sang language is an important manifestation of Sang subculture which refers to a cultural trend formed by a large scale of young people born in the 90s and 00s expressing or showing their frustration in various forms on social platforms. In recent years, Sang subculture has evolved from a form of network subculture that initially aroused the inner resonance and self-deprecation of middle school and college students, and has developed into a complete industrial chain formed under the combined effect of the deliberate catering of online media and the active marketing of businesses. Its existence eventually caused the mainstream ideology to be impacted, and the ideals, beliefs and value choices of some students were greatly affected. This article takes Sang language as an anchor, pays attention to the thought changes and behavior characteristics of middle school and college students, as well as the channels and methods of Sang language and subculture communication, and then deeply analyzes its motivation. This article finds that Sang language, due to its inherent unique form of mimicry, reflects the emotional and rational characteristics of youth groups in the process of socialization. In the end, it shows that the timely transformation of mainstream cultural discourse on the Internet, guiding the youth student groups to cultivate and practice positive values, and accurately locating life development goals, should become an important task for school youth cultivation.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.