2011
DOI: 10.31671/dogus.2019.158
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Hizmet Değerinin Müşterilerin Davranışsal Niyetleri Üzerindeki Etkisinin Yapısal Eşitlik Modeli ile Ölçülmesi

Abstract: Son günlerde benzer hizmetleri, benzer fiyatlara sunabilen hizmet sektörü firmaları için ayırt edici özellik, sundukları yüksek hizmet değeridir. Hizmet firmalarının rakipleri arasında öne çıkmaları ancak müşterilerine sunacakları yüksek değerde hizmet ile mümkün olabilmektedir. Bu çalışma sağlık sektöründe hizmet veren hastanelerde hizmet değerinin müşterilerin gelecekteki davranışları üzerindeki etkisinin ölçülmesine yönelik Cronin ve diğerleri (2000) tarafından ortaya konan modelin bir parçasını içermektedi… Show more

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Cited by 22 publications
(5 citation statements)
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“…Sanchez et al, (2004) described the value for service as a comparison between the perceived benefit and perceived costs of the customers. According to Yücenur et al, (2011), the value of a service is determined by the difference between what a customer has bought and what the customer has paid. Accordingly, the customers who think that they acquire namely lost something to get a service will tend to be more loyal to a firm providing service making them to feel gaining more against their loss.…”
Section: Perceived Valuementioning
confidence: 99%
See 1 more Smart Citation
“…Sanchez et al, (2004) described the value for service as a comparison between the perceived benefit and perceived costs of the customers. According to Yücenur et al, (2011), the value of a service is determined by the difference between what a customer has bought and what the customer has paid. Accordingly, the customers who think that they acquire namely lost something to get a service will tend to be more loyal to a firm providing service making them to feel gaining more against their loss.…”
Section: Perceived Valuementioning
confidence: 99%
“…Accordingly, as customers' perceived value increases, their possibilities of displaying positive behavioral intentions increase, as well. In their study, Yücenur et al, (2011) collected behavioral intentions under the titles of buying service again, recommending to others and advertising with positive thoughts. Perceived value has effects on both customer satisfaction and customer loyalty (Yang and Peterson, 2004:815).…”
Section: Introductionmentioning
confidence: 99%
“…What is important in making a firm or facility preferable is the high-quality service and value it provides to its guests rather than the differentiation they will implement on their products and services. Those who produce and present higher quality and value products/services compared to their competitors stand out in the competition war that has been elevated in recent years (Yücenur, 2011). Service is the set of activities or benefits presented or suggested by a group of people to others in a non-storable way to satisfy their consumption needs (Palmer, 2001).…”
Section: The Quality Of Service In Ski Resortmentioning
confidence: 99%
“…In addition, the behavior that individuals might display within the scope of their perceptions and emotional states related to the service performance following service reception (Yücenur et al, 2011) indicates that they will continue to receive service from a business or end their relation (Lin & Hsieh, 2007). In other words, intellectual work, such as evaluating whether individuals will be involved again in the same activity, is one of the guiding factors for selecting the next one (Altunışık et al, 2002).…”
Section: Introductionmentioning
confidence: 99%