Investigation of the Relationship Between Dispositional Flow State, Sensation Seeking and Ski Resort Preference of Skiing and Snowboarding Participants

Dinç, Sırrı Cem; Demircan, Mustafa

doi:10.5539/jel.v8n5p57

Cited by 1 publication

(1 citation statement)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…SS is determined as a frequently seen personality attribute (López-Bonilla and López-Bonilla, 2012) that creates positivity generating of novel ideas, exposure to experience and RPI (Afaq et al , 2020; Kiatkawsin et al , 2021). Prevailing literature indicates that customers with higher levels of SS are often attracted to outdoor adventure, sports like skiing and snowboarding (Demircan, 2019; Taheri and Thompson, 2020), holiday preferences (Yıldırım and Çakici, 2020) and stopover destination (Wang et al , 2021). Hence, it is clear that SS also acts as an essential predictor of RPI.…”

Section: Literature Reviewmentioning

confidence: 99%

Revealing the factors of re-patronage intention: true behavioral insights in hotel customers

Badar

Waheed

2022

JHTI

View full text Add to dashboard Cite

PurposeThe rapid shift in the emerging pedagogies of customer behavior has changed the business preferences in the hotel sector. This study prioritizes the hotel's main task to develop customer re-patronage intention. Keeping in line with these factors, this study investigates the impact of customer empowerment on re-patronage intentions through customer value co-creation in the hotel sector of Pakistan. Furthermore, the study examines the moderating impact of sensation-seeking on customers.Design/methodology/approachA total of 350 potential customers participated in the online survey using purposive and snowball sampling techniques. Partial least square structural equation modeling was employed using Smart PLS-3 to test the projected hypotheses.FindingsThis study reveals that empowered customers improve their behavior and involvement in value co-creation, which, in turn, increases the prospects of re-patronage intention. Moreover, sensation-seeking moderates between consumer empowerment and customer value co-creation.Research limitations/implicationsCustomer-dominant logic and sense-making theory present interesting insights where customer empowerment and value co-creation have a positively significant impact on customer re-patronage intention. Findings also elaborate on a significant mediating role of customer value co-creation activities, which is an interesting call for hotel managers to add thought-sharing ecosystems. The suggested factors add long-lasting results in terms of revenues, performance and global GDP.Practical implicationsIt provides guidance for the hotel managers through novel factors that activate the customer to augment an intention to re-patron. Moreover, it provides a direction to add sensation-seeking strategies that strengthen the effects on customer empowerment and value co-creation.Originality/valueThis study has its uniqueness in introducing an environment in hotels where customers are empowered to further actively participate in value co-creation initiatives, along with sensation-seeking acting as a stimulus among them. These factors have greatly impacted the hotel's objectives (i.e. re-patronage intention).

show abstract