2023
DOI: 10.51817/jpdr.v3i1.322
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Healthy Snacks: Multimodal Critical Discourse Analysis of Traditional Food Brand Corporate Storytelling

Abstract: This research analyzes how a snack manufacturer uses corporate storytelling on social media to promote healthy eating. The new public health period has developed a market for healthy or well-being-related items. Many firms have emerged to give healthy food options. Social semiotic theory and multimodal critical discourse analysis ask: How do these organizations use corporate stories to make themselves seem superior to their competitors? How do they market healthy, appealing products? How does this marketing en… Show more

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Cited by 3 publications
(2 citation statements)
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“…In this final stage of the course, semi-structured interviews are conducted to corroborate quantitative data and delve deeper into the reasons and factors revealed by emerging patterns and provide researchers with more flexibility to explore issues that arise during the interview and gain a richer understanding of the participants (Cunnings, 2012;Ottman et al, 2023). Following the course, ten individual interviews were conducted with representatives from the experimental and control classes, consisting of five students each.…”
Section: Interviews With a Semi-structured Formatmentioning
confidence: 99%
“…In this final stage of the course, semi-structured interviews are conducted to corroborate quantitative data and delve deeper into the reasons and factors revealed by emerging patterns and provide researchers with more flexibility to explore issues that arise during the interview and gain a richer understanding of the participants (Cunnings, 2012;Ottman et al, 2023). Following the course, ten individual interviews were conducted with representatives from the experimental and control classes, consisting of five students each.…”
Section: Interviews With a Semi-structured Formatmentioning
confidence: 99%
“…They share many interdependent and interdependent links and always move together in any kind of communication (Sukmayadi, 2018). The traditional customs and beliefs of a country or group, in addition to its arts, methods of life, and social organization, form what is referred to as its culture (Ottman et al, 2023). One definition of culture is "a set of qualities and states of mind possessed by a particular group."…”
Section: Culture and Languagementioning
confidence: 99%