Grey SERVQUAL method to measure consumers' attitudes towards green products - A case study of Iranian consumers of LED bulbs

Souri, Mohammad Kazem; Sajjadian, Fatemeh; Sheikh, Reza; Sana, Shib Sankar

doi:10.1016/j.jclepro.2017.12.105

Cited by 47 publications

(32 citation statements)

References 52 publications

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“…The cause of environmental crisis lies in the rapid evolution of industrialization, and the Chinese government is exploring a new model of harmonious coexistence with nature [1]. Along with the prevalence of environmentalism in the world, consumers pay attention to the impact of consumption and production behavior patterns on the environment, and they encourage environmental action and green consumption [2,3]. Based on the concern for the shared responsibility of the environment, politicians, enterprises, and academia focus on the development of green products [4][5][6].…”

Section: Introductionmentioning

confidence: 99%

“…As a participant in important decisions, green transformational leadership plays a key role in the sustainable development of the organization. (3) We examine the moderating effect of the intensity of external environmental regulation on corporate green innovation, which is a rare organic combination but worthy of exploring in-depth, and it can also provide a reference for other emerging economies. The hypothetical framework is shown in Figure 1.…”

Section: Introductionmentioning

confidence: 99%

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Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation

Zhang

Sun

2020

IJERPH

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By integrating internal green self-efficacy and external environmental regulation, this research investigates the relationship between green transformational leadership and green product development performance. Taking 23 new energy vehicle enterprises in China as samples, we collected 298 valid questionnaires and verified the hypotheses through structural equation modeling. The results show that both green transformational leadership and green self-efficacy can promote green product development performance; green self-efficacy mediates the positive relationship between green transformational leadership and green product development performance, while environmental regulation positively moderates the mediating effect of green self-efficacy. Furthermore, environmental regulation and green self-efficacy interact to promote green product development performance. Our research provides a new perspective to understand how green transformational leadership is related to green product development performance and how this relationship is molded by contextual antecedents. Enterprises need to comprehensively consider the green influence of transformational leadership, green driving of employees themselves, and green linkage among organizations (macro policy guidance, passive market incentives, and self-issued actions) to improve green product development performance. Limitations and future scope are discussed.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation

Zhang

Sun

2020

IJERPH

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“…Contrary, the findings of Choi and Johnson (2019) stated that environmental knowledge has a considerable effect in explaining purchase intention. Previous research on consumer experiences in using products has proven that there are differences between expectations and perceptions in determining consumer attitudes (Souri et al, 2018). Similarly, the results of other previous studies on the quality of knowledge cost knowledge, and knowledge of green products affect green purchase intention (Wang and Hazen, 2016).…”

Section: Knowledge Of Green Product On Green Purchase Intentionmentioning

confidence: 76%

Nurturing Consumers‘ Green Purchase Intention on Natural Dyes Batik During Craft Shopping Tour in the Batik City of Pekalongan Indonesia

Sunarjo¹,

Manalu²,

Adawiyah³

2021

GTG

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Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natural batik dyes. Data were obtained from 200 visitors who ever purchased natural dyed batik during their craft shopping tours to the city of Batik, Pekalongan Indonesia. The data were further analyzed using the structural equation modeling (SEM) approach. The initial model's calculation results reveal that green subjective norm has no significant relationship on green purchase intention. Furthermore, green product knowledge and attitude positively impact green purse intention of batik products made from natural ingredients. The results showed that INELOC does not moderate the relationship between attitude (ATT) on green purchase intention. Craft shopping tour is becoming popular choice of sightseeing bundling offered by travel agents. Besides its positive value, increasing demand on the handicraft shopping also has a negative consequence on the environment. The destruction occurs as a result of rapid growth in consumption, hence, purchasing environmentally friendly products can be a way to minimize the climate change and balancing the ecosystems. Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Realizing that the river pollution can endanger people's health, MSMEs have started producing batik with natural dyes. Although the number of MSMEs that produce natural dyed batik products is not high, the Pekalongan City Government is continually socialize the importance of reducing chemical waste and river pollution. These findings have important implications for marketers and policymakers of natural dye batik.

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“…The SERVQUAL model is a common method that is used to measure service quality. The SERVQUAL model is built on the gap between expectations and perceptions which means that the expected service is not the same as perceived by the customer's belief [4]. Subjective evaluation results will provide uncertain or unclear information.…”

Section: Introductionmentioning

confidence: 99%

Application of Fuzzy Servqual Method to Measure User Satisfaction of Mooc Service Quality

2020

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To determine the level of success and effectiveness of MOOC in the learning system, it is important to measure the quality of service. The aim of this study is to measure the perceptions and expectations of MOOC users. The method of this study is the SERVQUAL model which is combined with a fuzzy approach, so that it can be measured accurately. From the calculation, the results show that Reliability dimension has the largest gap with a gap value (-13,2325), so there are needed an improvement by the university. While Assurance dimension has the smallest gap with a value of gap (-10,0025) this is considered by the user to be a better dimension than the others. From the calculation of the overall gap value obtained, the result shows a value of -57.65, which means that the quality of service received by users is not in line with expectations.

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Grey SERVQUAL method to measure consumers' attitudes towards green products - A case study of Iranian consumers of LED bulbs

Cited by 47 publications

References 52 publications

Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation

Promoting Green Product Development Performance via Leader Green Transformationality and Employee Green Self-Efficacy: The Moderating Role of Environmental Regulation

Nurturing Consumers‘ Green Purchase Intention on Natural Dyes Batik During Craft Shopping Tour in the Batik City of Pekalongan Indonesia

Application of Fuzzy Servqual Method to Measure User Satisfaction of Mooc Service Quality

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