Nurturing Consumers‘ Green Purchase Intention on Natural Dyes Batik During Craft Shopping Tour in the Batik City of Pekalongan Indonesia

Abstract

Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natural batik dyes. Data were obtained from 200 visitors who ever purchased natural dyed batik during their craft shopping tours to the city of Batik, Pekalongan Indonesia. The data were further analyzed using the structural equation modeling (SEM) approach. The initial model's calculation results reveal that green subjective norm has no significant relationship on green purchase intention. Furthermore, green product knowledge and attitude positively impact green purse intention of batik products made from natural ingredients. The results showed that INELOC does not moderate the relationship between attitude (ATT) on green purchase intention. Craft shopping tour is becoming popular choice of sightseeing bundling offered by travel agents. Besides its positive value, increasing demand on the handicraft shopping also has a negative consequence on the environment. The destruction occurs as a result of rapid growth in consumption, hence, purchasing environmentally friendly products can be a way to minimize the climate change and balancing the ecosystems. Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Realizing that the river pollution can endanger people's health, MSMEs have started producing batik with natural dyes. Although the number of MSMEs that produce natural dyed batik products is not high, the Pekalongan City Government is continually socialize the importance of reducing chemical waste and river pollution. These findings have important implications for marketers and policymakers of natural dye batik.

Assessment of producer’s perspective on the production of environmentally friendly fashion products: a case study in Indonesian natural dyes batik craftsmen

“…Although the application of natural dyes has been widely investigated, research on producers’ intention toward natural dyes batik has not been found yet. Previous research was limited to the relationship exploration of green subjective standards, awareness of green products, and attitudes toward green purchasing intentions through the Internal Environmental Control Locus (INELOC) between craft shopping tourists in the Batik town of Pekalongan (Sunarjo et al 2021 ). This research was driven by curiosity and the desire to expand knowledge in the producers’ intention area.…”

How do Batik Natural Dyes Crafter Spread Their Green Value (Case Studies on Batik Gemawang and Batik Warna Alam Si Putri)

“…Batik is a traditional Indonesian cloth that existed since the Majapahit era [4]. The use of batik in Indonesia is pervasive and widespread, starting from the moment humans are born until they die wearing batik cloth [1]. The natural color batik is a batik that is dyed using natural materials.…”

“…One of the main objectives of this education is to know some of the advantages of natural colors compared to synthetic color batik. Although there are studies that express different opinions about whether knowledge of green products can significantly influence green purchase intentions [1]. Customers may want to adopt more ecofriendly products and services, constrained by budgets [2].…”

“…Customers may want to adopt more ecofriendly products and services, constrained by budgets [2]. Several previous studies are more directed to customer behavior side and their preferences for green products [1] [2] [3]. This study explores several things and ways that batik crafter must do spread knowledge about green products, incredibly natural color batik.…”

Motives And Green Innovation Performance in Indonesian Small and Medium Enterprises Sme’s Batik - A Qualitative Case Study

“…As an effort to overcome the problem of negative impacts from industrial activities, especially the batik industry which is the object of research, suggestion made by the Batik Initiative / CBI (2013) to do several strategies to support environmental sustainability, including requiring ownership of the final disposal of waste (Waste Water Treatment Plant/ WWTP) and replace textile/chemical dyes by using natural dyes that are considered environmentally friendly. Given that one of the industries that is developing rapidly in Indonesia is the batik industry in which the development of this industry can be seen from its export value and the increasing quantity of its products (Sunarjo, Manalu and Adawiyah, 2021).…”