Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natural batik dyes. Data were obtained from 200 visitors who ever purchased natural dyed batik during their craft shopping tours to the city of Batik, Pekalongan Indonesia. The data were further analyzed using the structural equation modeling (SEM) approach. The initial model's calculation results reveal that green subjective norm has no significant relationship on green purchase intention. Furthermore, green product knowledge and attitude positively impact green purse intention of batik products made from natural ingredients. The results showed that INELOC does not moderate the relationship between attitude (ATT) on green purchase intention. Craft shopping tour is becoming popular choice of sightseeing bundling offered by travel agents. Besides its positive value, increasing demand on the handicraft shopping also has a negative consequence on the environment. The destruction occurs as a result of rapid growth in consumption, hence, purchasing environmentally friendly products can be a way to minimize the climate change and balancing the ecosystems. Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Realizing that the river pollution can endanger people's health, MSMEs have started producing batik with natural dyes. Although the number of MSMEs that produce natural dyed batik products is not high, the Pekalongan City Government is continually socialize the importance of reducing chemical waste and river pollution. These findings have important implications for marketers and policymakers of natural dye batik.
<p>Creative economy that is very synonymous with creative industry activities, at the moment is considered capable of making a very significant contribution to the regional economy. Creative economy is essentially focused on industries that create goods and services that rely on expertise, talent and creativity as sustainable intellectual property. Micro, Small and Medium Enterprises (MSME’s) are one of the business sectors that can develop and be consistent in the national economy. MSME’s have always been a good place for the creation of productive employment.</p><p>The purpose of this research was to formulate a SWOT analysis (Strengths, Weakness, Opportunities, Threats) on the development of creative economy as a step in developing creative economy-based Micro Small and Medium Enterprises (MSMEs) in Pekalongan City through applicable development strategies, while the objectives of the research These are MSMEs that are spread in Pekalongan City which have a carrying capacity for Pekalongan City batik tourism.</p><p>The level of technological readiness in this research is at the basic research stage with its output target is to obtain data from observations and interviews with informants through questionnaires related to efforts made by creative economy-based MSMEs to drive batik tourism destinations in Pekalongan which become the leading sectors of Pekalongan City. Data analysis using descriptive analysis techniques with SWOT analysis (Strengths, Weakness, Opportunities, Threats) to create a strategy for the development of creative economy-based MSMEs as a driver of tourism destinations in Pekalongan City.</p>
The impact felt during the spread of the corona virus was very large, especially on the country's economy, one of the most vulnerable sectors is MSMEs which are the driving force of the country's economy. Consumers began to limit their consumption due to deteriorating financial conditions. Moreover, consumers really want satisfaction when choosing MSMEs that are considered able to provide prices that are in accordance with financial conditions during the Covid-19 pandemic, are able to provide good service, and are able to maintain the company's existence by creating a positive image, so that consumers feel satisfied. The purpose of this study is to examine the impact of the Covid-19 outbreak on the MSME business, how people are consistent in using Indonesian MSME products because they are familiar with their image and quality, so that MSMEs can still maintain their existence in the face of crises in that era. The level of technological readiness in research This is at the basic research stage with the output target is to obtain data from a questionnaire about how great the existence of Indonesian local MSMEs is able to survive during the COVID-19 pandemic until a new era is normal. The sample used in the study used a random sampling technique to randomly select consumers of Indonesian local MSME products throughout Indonesia, with data analysis techniques using Structural Equation Modeling (SEM). The result is that company image is able to mediate service quality on customer satisfaction, but is not proven to mediate customer satisfaction prices. This opens the door for future research.
Indonesia has been one of the countries affected by the Covid-19 pandemic since early March 2020, especially in the tourism sector, where hospitality has experienced an average turnover of more than 20%. Focusing on the case in a small city in Indonesia in the Central Java Region, Pekalongan City, a hotel, created an innovative marketing strategy by implementing the concept of "private and hygienic", to attract the Public's interest in implementing safety and health protocols. This strategy is designed to treat people who experience boredom while staying at home can enjoy the innovative products offered by the Hotel Santika Pekalongan without fear and worry. This study builds and tests an integrated model to identify relationships between latent variables using multivariate data analysis techniques: Partial least square (PLS), Structural Equation Modeling (SEM) approach with sample data from 159 questionnaires distributed to respondents.
This research entitle “Identification of Post-Inauguration Five years Batik by UNESCO Against IKM Developments in Pekalongan Batik City” has the aim to testing corelation among variables to reality faced are the poor track record or clear documentation related economic development in Village Batik Kauman and Tourism Village Batik Pesindon post-inaugural Batik Indonesia by UNESCO. This research includes the quantitative descriptive research that use the descriptive statistic analysis method. The population is all of ceaftman at village batik kauman and tourism village batik pesindon, Pekalongan city. The number of samples was determined by the method of interview on some IKM contained in the research object, especially IKM who take charge of the village community kauman batik and batik pesindon tourist village. The result of this research show thah that have affected the development of SMEs batik in Pekalongan city, especially in villages kauman batik and batik pesindon tourist village there are three variables, namely, the number of SMEs, the amount of labor and production capacity. Where these three things are very influential on the turnover obtained. Keywords : five years after the inauguration of batik by UNESCO, the development of batik IKM
Penelitian ini menghasilkan produk informasi tentang wisata edukasi batik kota Pekalongan yang dikemas dalam bentuk audio visual dengan tujuan untuk meningkatkan daya listrik siang hari Kota Pekalongan melalui inovasi media promosi audio visual yang mengusung konsep wisata edukasi pada produk kearifan lokal “Batik” yaitu identitas Kota Pekalongan, yang dapat menarik wisatawan untuk berkunjung ke kota Pekalongan untuk mengikuti wisata edukasi setelah menonton Video Teaser Batik Edu-Tourism. Penelitian dan pengembangan penelitian atau research and development (R&D) dengan pendekatan kualitatif yang menghasilkan inovasi video kompetitif dalam mempromosikan wisata edukasi batik. Lokasi wisata edukasi batik disajikan berdasarkan lima konsep edu-tourism batik yang bermanfaat yaitu: learning tourism, technical tourism, heritage tourism, community tourism, dan shopping tourism yang juga menjadi ciri khas atau pembeda dari video edu-tourism dalam video ini . Pemilihan destinasi dalam video tersebut dikarenakan potensi yang menonjol di bidang pariwisata dan edukasi batik serta mengacu pada destinasi primadona yang ada di Kota Pekalongan. Sejalan dengan branding kota Pekalongan yaitu kota batik dunia, video ini menjadi daya tarik tersendiri bagi wisatawan yang menonton, terbukti dengan antusiasme penonton video teaser wisata batik-edu yang meningkat signifikan.
Kepedulian manusia terhadap kesehatan telah semakin meningkat dan menuntut pelaku bisnis memberikan solusi permasalahan kesehatan melalui pemasaran produk hijau. Jenis kelamin dan pekerjaan merupakan salah faktor demografi yang diduga berpengaruh terhadap pembelian produk hijau. Penelitian ini bertujuan untuk menguji model yang menyajikan pengaruh gaya hidup, produk organik, dan pemasaran media sosial terhadap minat beli produk organic pada wanita karir. Metode penelitian yang digunakan adalah survei. Pendekatan kuantitatif dilakukan dengan model regresi berganda. Kuesioner digunakan untuk pengambilan data sampel konsumen produk hijau di provonsi Jawa Tengah dan Daerah Istimewa Yogyakarta (DIY) pada 252 responden yaitu wanita karir. Skala pengukuran menggunakan skala likert. Analisis data menggunakan alat analisis regresi linier berganda dengan penyebaran kuesioner dilakukan secara online menggunakan google form. Hasil penelitian menegaskan bahwa lifestyle, green product, dan social media marketing merupakan prediktor untuk niat beli pada produk hijau. Hasil penelitian menunjukkan bahwa pemasaran media sosial memiliki pengaruh yang lebih besar terhadap niat beli dibandingkan dengan gaya hidup sehat dan kekuatan produk hijau sendiri. Selain itu, penelitian ini juga membahas implikasi dari temuan dan mengidentifikasi area untuk penelitian masa depan.
Increasing technological developments cause consumers to be selective in making purchasing decisions. The study aims to determine whether Brand Image and Business Ethics have a significant effect on Purchasing Decisions both partially and simultaneously. Case studies conducted on Jims Honey consumers in Pemalang. The data collection technique in this study used a questionnaire in the form of a google form and literature review. Of the total research population of 35 people who were also used as samples (Saturated Sample). The instrument test used is validity test, reliability test and classical assumption test while the analysis to test the hypothesis is multiple linear regression analysis, t test and F test. This study concluded that Brand Image has a positive and insignificant effect on purchasing decisions partially, Business Ethics has a significant positive effect on purchasing decisions partially, Brand Image and Business Ethics have a positive and significant effect on purchasing decisions simultaneously (together).
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