Green Marketing for Sustainable Development: an Industry Perspective

Garg, Arunesh

doi:10.1002/sd.1592

Cited by 69 publications

(76 citation statements)

References 39 publications

(42 reference statements)

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“…It is important that the language used is functional for the target audience, which describes the data collection criteria and the state of the environment with respect to the parameters influenced by the activity. Business environment communication can be traced back to three types of messages (Garg, 2015):…”

Section: Environmental Business Communicationmentioning

confidence: 99%

“…Conventional strategies have led companies to add various wording to labels such as 'degradable' or 'does not harm the ozone layer' without paying attention to real implications in terms of development and communication. Taking advantage of the opportunities of 'environmental consumerism' requires a more structured commitment, as it is an attempt to protect oneself and the entire planet by purchasing only ecological products (Garg, 2015;Lanfranchi, Giannetto and De Pascale, 2014a).…”

mentioning

confidence: 99%

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Environmental Strategy in Business: Green Marketing Communication

Lanfranchi

Giannetto

Rotondo

2018

JCRL

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Purpose: The aim of the paper is to explore the issues of green marketing and green marketing communication. Design/methodology/approach: The narrative literature review is a method applied to achieve the aim of the paper. Findings: The growth of environmental sensitivity is a driving force for change towards new policy tools and environmental economics. Businesses have developed various tools for environmental communication including environmental balance sheets, social reports, and certifications. It is not enough for businesses to communicate generic commitment to environmental protection; they have to integrate the concept of ecology into corporate culture by creating strong environmental policies and environmental ethics that describe the enterprise at all organisational levels. Businesses focusing on the development of green products must not only 'talk ecologically' but also 'be ecological'. Research and practical limitations/implications: The research has an exploratory character since the sample strategy is not probabilistic. Originality/value: The study can stimulate discussion in the field of green marketing and green marketing communication.Paper type: literature review.

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Section: Environmental Business Communicationmentioning

confidence: 99%

mentioning

confidence: 99%

Environmental Strategy in Business: Green Marketing Communication

Lanfranchi

Giannetto

Rotondo

2018

JCRL

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“…Inicialmente, é relevante destacar que o termo marketing verde (green marketing) tem sido usado de forma intercambiável com outros termos como: marketing ambiental, marketing sustentável, ecomarketing, marketing ecológico, enviropreneurial marketing e marketing de estilos de vida sustentáveis (GARG, 2015;RILEY, 2012). Nessa pesquisa, esses termos também são utilizados de forma intercambiável.…”

Section: Marketing Verde -Conceitos E Delimitaçõesunclassified

“…Para tanto, esses atores precisam reaprender a lidar com essa nova realidade: ter consciência ecológica e assumir as responsabilidades com o meio ambiente, ou seja, precisam se adequar à dicotomia do atendimento aos seus desejos ilimitados com recursos limitados (GARG, 2015;POLONSKY, 1994;.…”

Section: Marketing Verde -Conceitos E Delimitaçõesunclassified

Reflexões sobre o comportamento ecologicamente correto do consumidor capixaba

Hemerly

d’Angelo

2017

Race

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Os problemas ambientais têm gerado novas oportunidade de negócios para as organizações, como a preocupação com a consciência ecológica e com o comportamento dos consumidores, que estão mais atentos às questões ambientais e sociais e às suas consequências. Assim, neste estudo quantitativo, a partir de um questionário adaptado da escala de Comportamento do Consumidor Ecologicamente Consciente (Ecologically Conscious Consumer Behavior) (ECCB)), de Straughan e Roberts (1999) e Lages e Vargas Neto (2002), teve-se como objetivo discutir os fatores que podem influenciar a consciência ecológica dos consumidores capixabas no momento em que estão realizando suas compras. Os principais resultados mostram que o novo modelo mental dos consumidores capixabas tem implicado a adoção de um comportamento verde somente para alguns hábitos. E quanto maior a escolaridade e a idade, maior a consciência ecológica dos consumidores. Já a renda não impacta tal comportamento, o que é bom para o Estado do Espírito Santo, que tem disparidades sociais e econômicas.Palavras-chave: Consumo ecologicamente correto. Marketing verde. Legislação. Abstract Environmental problems have generated new business opportunities for organizations, such as concern for ecological awareness and consumer behaviour, which are more conscious to environmental and social issues, and its consequences. Thus, this quantitative study, from the questionnaire of Ecologically Conscious Consumer Behavior of Straughan and Roberts (1999) and Lages and Vargas Neto (2002), aims to discuss the factors that may influence the ecological consciousness of consumers in the State of Espírito Santo when they are shopping. Findings show that consumers’ new mental model of this region has implied in adopting a green behavior only for some habits. In addition, the greater the education degree and age, the greater the ecological awareness of consumers. Income does not affect such behavior, which is good for the State of Espírito Santo, which has social and economic disparities.Keywords: Ecologically conscious consumer. Green marketing. Legislation.

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“…Research has suggested that green marketing could indeed contribute to sustainable development even in developing countries (Garg, 2015).…”

Section: Linking Green Marketing and Sustainable Development: A Theormentioning

confidence: 99%

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Tsiaras

Triantafillidou

Katsanika

2016

IJECRM

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Sustainable development and green marketing are two terms that dominate in the modern era. The aim of this paper is to examine how green marketing can contribute as a strategic tool to the sustainable development of less favoured areas, focussing on women's agro-tourism cooperatives and their impact on local and national level. Women's agro-tourism cooperatives, whose number has considerably increased in Greece in the past 20 years, are a perfect example for the application of green economy. Despite certain obstacles, they fulfil the principles of sustainable development, taking under consideration the three pillars of sustainability: economic growth, environmental protection and social equity. The future of women's cooperatives in Greece is very promising; the vast majority has already survived the economic crisis and there is room for further improvement regarding product, price, place and promotion.

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Green Marketing for Sustainable Development: an Industry Perspective

Cited by 69 publications

References 39 publications

Environmental Strategy in Business: Green Marketing Communication

Environmental Strategy in Business: Green Marketing Communication

Reflexões sobre o comportamento ecologicamente correto do consumidor capixaba

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

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