Sustainable development and green marketing are two terms that dominate in the modern era. The aim of this paper is to examine how green marketing can contribute as a strategic tool to the sustainable development of less favoured areas, focussing on women's agro-tourism cooperatives and their impact on local and national level. Women's agro-tourism cooperatives, whose number has considerably increased in Greece in the past 20 years, are a perfect example for the application of green economy. Despite certain obstacles, they fulfil the principles of sustainable development, taking under consideration the three pillars of sustainability: economic growth, environmental protection and social equity. The future of women's cooperatives in Greece is very promising; the vast majority has already survived the economic crisis and there is room for further improvement regarding product, price, place and promotion.
The aim of this chapter is to explore ways in which the flows of information and knowledge within public services are affected by social capital. Drawing on communication and social capital theory and making use of network analysis tools, a regional department of a Greek social security entity served as a case study to assess the contribution of social capital to overcoming barriers to effective communication among public sector employees. Structural, relational, and cognitive social capital at a personal level were found to alleviate problems of accessibility as well as problems related to the control of the flow of information by gatekeepers, arbitrarily abridging, or distorting messages. Building new communication channels through personal initiative, establishing and maintaining good relationships among employees, and developing shared perceptions about communication and information sharing are facets of social capital that seem to ensure a more effective knowledge and information flow.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.