Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Abstract

Sustainable development and green marketing are two terms that dominate in the modern era. The aim of this paper is to examine how green marketing can contribute as a strategic tool to the sustainable development of less favoured areas, focussing on women's agro-tourism cooperatives and their impact on local and national level. Women's agro-tourism cooperatives, whose number has considerably increased in Greece in the past 20 years, are a perfect example for the application of green economy. Despite certain obstacles, they fulfil the principles of sustainable development, taking under consideration the three pillars of sustainability: economic growth, environmental protection and social equity. The future of women's cooperatives in Greece is very promising; the vast majority has already survived the economic crisis and there is room for further improvement regarding product, price, place and promotion.

La economía social y cooperativa como modelo de gestión sostenible y del bien común

“…Por sectores, en el caso de los estudios sobre la relación con la Sostenibilidad y la Responsabilidad Social destacan con diferencia las publicaciones enfocadas al sector agrario con un peso del 28% sobre el total (Ada et al, 2022;Nazzaroi et al, 2022;Callagher et al, 2022) y en menor medida las del sector financiero con el 8% (Mushonga et al, 2019;Vanderhoven et al, 2020;Yitayaw, 2021) y la distribución con el 6% (Alonso, 2015;Battaglia et al, 2015;Kump y Fikar, 2021;Massimo y Nora, 2022). El resto de los sectores que son analizados son el turismo en 3 publicaciones (Zhuang et al, 2011;Tsiaras et al, 2016), la energía en otras 3 (Mishra, 2011;Hoveskog et al, 2018), la tecnología en 1 publicación (De Alencar y Almeida, 2013) y la industria en 1 publicación (De Prins et al, 2020). En el caso de los estudios sobre la relación con la Economía del Bien Común, 6 de las 7 publicaciones no diferencian según sectores y solo 1 publicación se centra en el caso del sector financiero (Sanchis y Campos, 2018).…”

Estrategias de innovación turística mediante clústeres para impulsar el desarrollo local en Guanajuato, México

“…territorios de lograr desarrollo local. Esta iniciativa involucra aspectos económicos, sociales y ambientales para ofrecer oportunidades equitativas, responsables y adaptables, con base en la tradición, historia, riqueza natural, cultural, labores agrícolas, en las que el turismo resulta ser una alternativa para lograrlo (Pike et al, 2006;Tsiaras et al, 2016;Butler y Rogerson, 2016).…”

“Agro”, “Agri”, or “Rural”: The Different Viewpoints of Tourism Research Combined with Sustainability and Sustainable Development

“…Multicriteria methods for measuring sustainable development [61,103] Sustainable (rural) development as a combination of evaluation of rural tourism and changes in agriculture [15,29,104,105] Use of indicators to measure the sustainable development of rural tourism [27,83,103,106] "Demand management" (marketing approach) as a tool for sustainable development of agritourism destinations [107,108] Impacts of tourism on the sustainable development of rural areas [83,105,[109][110][111] Positive relationship between tourism activities and the dimensions of sustainable development [109] Defining a functional definition of sustainable rural development for effective implementation of its principles [36] Interconnected relationship between sustainable development and agricultural production [83] Farm education is a key element of sustainable development [112] Efficient operation of agricultural cooperatives promotes sustainable endogenous development [65] Local development Impacts of agritourism on local development using complex indicators [113,114] Impacts of women agrotourism cooperatives at local level [67] Measurement of the impact of agritourism locally based on agritourism units, scale and networks in small islands [113,114] Formulation of new development plans of agritourism enterprises and their contribution to local development [57]…”