Global e‐tailing: US consumers' intention to shop for cultural products on the internet

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Aims to investigate consumers' shopping values and web site beliefs that influence their intention to shop for cultural products. Design/methodology/approach -Uses the Theory of Reasoned Action (TRA) as a framework to explain the structural interrelationships among internet shopping value, beliefs about the web site, shopping attitude, and shopping intention. A total of 203 persons responded to an invitation to participate in a web survey for the purpose of data analysis. Findings -Consumers' beliefs about the web site, especially with regard to merchandising, both directly and indirectly influenced their intention to shop for cultural products in the future. The proposed model supported the effectiveness of the extended TRA in the context of cultural product shopping on the internet. Overall, the findings confirmed elements of the TRA such as belief structures as determinants of attitudes and attitudes as determinants of behavioral intention. Practical implications -Consumers who shop for cultural products on the internet have both hedonic and utilitarian shopping values and both these values must be addressed by internet retailers. Regular changes in products and presentation are vital for maintaining repeat patronage. Future research should explore how shopping values are related to web site attributes in different contexts of shopping. Originality/value -Offers valuable recommendations to internet retailers, if they are to retain customers in a very specialized arena.

Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products

“…Lee and Littrell (2003) confirmed the growth potential of Internet sales of cultural products by conducting an analysis of Internet websites. Lee and Littrell (2005) focused on the behavior of customers purchasing cultural products online, examining the influence on purchasing behavior of the customers' Internet shopping values and their beliefs about websites that sell cultural products. In 2006, Lee and Littrell used questions related to cultural global viewpoints and values, referring to the studies of cultural creations by Ray and Anderson (2000).…”

Consumer concern, knowledge and attitude towards counterfeit apparel products

“…The model suggests that behavioural intent is derived from two factors: (1) attitude towards the behaviour; and (2) subjective norms or perceived social pressure associated with the behaviour. The TRA has been tested repeatedly, generally with success, in many consumer behaviour studies (Mowen and Minor, 1998; Lee and Littrell, 2005; Summers et al. , 2006).…”

Rural Consumers' Online Shopping for Food and Fiber Products as a Form of Outshopping

“…Thus, in the context of online shopping, it is reasonable to expect that beliefs about online shopping and the Internet will influence decisions to shop online. Indeed, Lee and Littrell (2005) found that beliefs about a commercial Web site affected purchase intent from that Web site. This idea is consistent with that by Rogers (1995), who noted that beliefs affect the initial adoption decision and decisions about continued use of an innovation.…”