Consumer concern, knowledge and attitude towards counterfeit apparel products

Marcketti, Sara B.; Shelley, Mack

doi:10.1111/j.1470-6431.2009.00748.x

Cited by 72 publications

(68 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The influence of consumer knowledge on their acceptance of service brands and adoption of new technology and innovation has long been established in the marketing and consumer behaviour literature. Thus, the findings confirm numerous studies (e.g., Rogers, 1962Rogers, , 2003Rogers, 2003;Cordell, 1997;Huang, Hsieh, & Chang 2011;Marcketti & Shelley, 2009) that consumers' knowledge plays a key and leading www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 6, No.…”

Section: Discussion Of Findings and Implications To Theorysupporting

confidence: 78%

“…Cordell (1997) empirically found that consumers' knowledge of the existing product or service category is a leading factor that affects the adoption process. Similarly Marcketti and Shelley (2009) maintained that consumers' knowledge of products has a significantly positive effect on their adopting intentions. More recently, Huang, Hsieh and Chang (2011) found that consumer knowledge was positive factor that influenced the adoption of Location-Based Services.…”

Section: Consumer Knowledge Of Mnp (Kwmnp)mentioning

confidence: 99%

See 1 more Smart Citation

Effect of Mobile Number Portability Adoption on Consumer Switching Intention

Nimako¹,

Ntim²,

Mensah³

2014

IJMS

View full text Add to dashboard Cite

The paper proposes a model that helps to explain consumer behaviour towards Mobile Number Portability (MNP) policy and the influence of MNP adoption factors on consumer switching intention process in the telecommunication industry. The proposed model was tested using data from a cross-section of 736 subscribers of six global companies in Ghana's mobile telecommunication industry, where MNP has been introduced. The findings indicate that MNP adoption can positively influence consumer switching. The effects of MNP adoption on switching intention is realised through three main channels; directly through MNP-induced self-efficacy (or switching efficacy) and indirectly through perceived switching costs and attitude towards switching. The proposed model helps explain about 50% of switching intention. The paper discusses implications of the findings to marketing theory and practice and provides directions for future research. The paper advances our knowledge in the impact of government/industrial policy on consumer behaviour in marketing.

show abstract

Section: Discussion Of Findings and Implications To Theorysupporting

confidence: 78%

Section: Consumer Knowledge Of Mnp (Kwmnp)mentioning

confidence: 99%

Effect of Mobile Number Portability Adoption on Consumer Switching Intention

Nimako¹,

Ntim²,

Mensah³

2014

IJMS

View full text Add to dashboard Cite

show abstract

“…Other studies used various established theories such as Fishbein and Ajzen's (1975), Theory of Reasoned Action (i.e., Shoham et al, 2008;Marcketti and Shelly, 2009), Ajzen's (1991) Theory of Planned Behavior (i.e., Fernades, 2013;Penz and Stottinger, 2005), and Kohlberg's (1976) Theory of Moral Reasoning (i.e., Phau et al, 2009) in order to explain the purchase of luxury brand counterfeits. Furthermore, the work of Yoo and Lee (2009) identified that consumer interest in buying counterfeit products may be affected by a number of factors such as their beliefs about the economic and hedonic benefits of counterfeit purchases, their previous purchases of originals, and their perceived future social status and self-image.…”

Section: Consumer Behaviour On Counterfeitsmentioning

confidence: 99%

Counterfeit purchase typologies during an economic crisis

Priporas

Kamenidou

Kapoulas³

et al. 2015

European Business Review

View full text Add to dashboard Cite

Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated. AbstractPurpose-The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of Southern Europe. In times of economic stress, counterfeit products increase their market share. In this context this paper aims to explore, and attempt to explain, consumer perspectives on the purchasing of counterfeit brands. Originality/value-This study extends the body of knowledge of purchasing behavior on nondeceptive counterfeit products by offering empirical findings from Greece, a country facing a severe economic crisis. To our knowledge this is the first study that explores counterfeit buying behaviour during an economic crisis period. Methodology-The

show abstract

“…Schreier and Prügl (2008) found that users with high level of knowledge in an innovation tend to be ahead of its market trend and expect high benefits from innovation, and would adopt new commercial products faster and more intensively than ordinary ones. Marcketti and Shelley (2009) also pointed out that consumers' knowledge of products has a significantly positive effect on their perceived ease to use. Customer's knowledge can help them identify what mobile payment can do for them, and why the products/services are important to them.…”

Section: Mobile Payment Knowledgementioning

confidence: 99%

A Study of Factors Affecting the Intention to Use Mobile Payment Services in Vietnam

Liu¹,

Tai²

2016

JEW

View full text Add to dashboard Cite

The goal of this paper is to spot out factors affecting the intention to use mobile payment service plan in Vietnam. This study attempts to analyze the impact of various variables extracted from mobility, convenience, compatibility, M-payment knowledge, ease to use, usefulness, risk, trust, and safe to use on intention to use mobile payment.Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is to apply Structural Equation Modeling to test all hypotheses. The results indicate that the strong predictors of the intention to use M-payment are perceived ease of use and perceived usefulness. All respondents show that they do not care about risk when they have intention to use mobile payment services. Convenience of mobility, compatibility, and mobile payment knowledge have impacts on ease to use and usefulness. Among of them, compatibility has the most significant impact on ease to use and usefulness in the opinion of those surveyed.Specially, it proved that trust of safe to use has no significant impact on usefulness, but instead has direct impact on intension to use mobile payment services. The outcomes of this research have important connotations for the improvement and development of mobile payment services in Vietnam. Therefore, at the end of this paper, some suggestions based on research results are given for the future development of mobile payment service business in Vietnam.Keywords: convenience of mobility, compatibility, M-payment knowledge, ease to use, usefulness, trust of safe to use, intention to use mobile payment, Vietnam

show abstract

Consumer concern, knowledge and attitude towards counterfeit apparel products

Cited by 72 publications

References 31 publications

Effect of Mobile Number Portability Adoption on Consumer Switching Intention

Effect of Mobile Number Portability Adoption on Consumer Switching Intention

Counterfeit purchase typologies during an economic crisis

A Study of Factors Affecting the Intention to Use Mobile Payment Services in Vietnam

Contact Info

Product

Resources

About