Purpose This study aims to examine factors affecting the adoption of Islamic banking (IB), which is an innovative and emerging form of banking, in a non-Islamic Sub-Saharan African (SSA) country. Design/methodology/approach It used primary data collected from a cross-section of 975 respondents using self-administered structured questionnaire. Empirical data were analysed using SPSS version 16 and partial least squares structural equation modelling (PLS-SEM) for Muslim and non-Muslim groups. Findings Consumer attitude, readiness to comply with Sharia law, knowledge, perceived innovativeness and perceived benefits were critical determinants of bank customers’ intention to adopt IB in both Muslim and non-Muslim sub-groups. The least influential factors were perceived religion effect (PRE) and perceived threat of violence (PTV). PTV was not a significant factor to non-Muslims, but it was a significantly negative factor to Muslims’ intentions to adopt IB. PRE has a positive influence on Muslims’ intention to adopt IB, but it has a negative effective on non-Muslims’ adoption intentions. Research limitations/implications This study is limited to only bank customers in Ghana. Moreover, service quality factors were not included in the research model because IB is yet to be given full-fledged operational license in Ghana. Future research should extend the study to other emerging countries to improve the generalizability of the findings. Practical implications Policymakers are encouraged to develop stakeholder-oriented strategies to promote effective consumer education in IB. Also, IB institution should endeavour to develop innovative financial products that are Sharia-compliant and economically beneficial to individual and business needs of bank customers. Moreover, policymakers and management of IB institutions should ensure effect governance structures to guide IB operations. Originality/value This study provides initial structural equation modelling of determinants of IB adoption in emerging countries and provides empirical evidence on the spread of IB in non-Islamic SSA, which is an under-researched area. It is the first study to empirically report on the influence of PTV, readiness to compliance Sharia law and perceived innovativeness of IB on intentions to adopt IB in non-Islamic SSA context.

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This study principally investigates job-related and personality factors that determine Ghanaian accounting students' intentions to pursue careers in accounting. It draws on a rich body of existing literature to develop a research model. Primary data were collected from a cross-sectional survey of 516 final year accounting students in a Ghanaian public university. Data were analysed using SmartPLS 2.0 to conduct Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that five factors are key determinants of accounting students' intentions to pursue accounting careers. Among the significant predictors, feelings about accounting profession made the greatest influence on career intentions, followed by accountants' reputation, job requirements, job outcomes and self-efficacy. Two factors, negative perception of ethical behaviour of accountants and accounting knowledge did not contribute significantly to predicting students' career intentions in the research context. Finally, the results show that stronger intention to pursue accounting career influences accounting students' recommendation of accounting careers to others. This study contributes to filling the dearth of empirical research in developing countries in Sub-Saharan Africa (SSA) on career-choice predictors of accounting students' career intentions and its behavioural consequence. Theoretical, managerial and educational policy implications of this study are discussed.

The paper proposes a model that helps to explain consumer behaviour towards Mobile Number Portability (MNP) policy and the influence of MNP adoption factors on consumer switching intention process in the telecommunication industry. The proposed model was tested using data from a cross-section of 736 subscribers of six global companies in Ghana's mobile telecommunication industry, where MNP has been introduced. The findings indicate that MNP adoption can positively influence consumer switching. The effects of MNP adoption on switching intention is realised through three main channels; directly through MNP-induced self-efficacy (or switching efficacy) and indirectly through perceived switching costs and attitude towards switching. The proposed model helps explain about 50% of switching intention. The paper discusses implications of the findings to marketing theory and practice and provides directions for future research. The paper advances our knowledge in the impact of government/industrial policy on consumer behaviour in marketing.

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