Purpose This study aims to examine factors affecting the adoption of Islamic banking (IB), which is an innovative and emerging form of banking, in a non-Islamic Sub-Saharan African (SSA) country. Design/methodology/approach It used primary data collected from a cross-section of 975 respondents using self-administered structured questionnaire. Empirical data were analysed using SPSS version 16 and partial least squares structural equation modelling (PLS-SEM) for Muslim and non-Muslim groups. Findings Consumer attitude, readiness to comply with Sharia law, knowledge, perceived innovativeness and perceived benefits were critical determinants of bank customers’ intention to adopt IB in both Muslim and non-Muslim sub-groups. The least influential factors were perceived religion effect (PRE) and perceived threat of violence (PTV). PTV was not a significant factor to non-Muslims, but it was a significantly negative factor to Muslims’ intentions to adopt IB. PRE has a positive influence on Muslims’ intention to adopt IB, but it has a negative effective on non-Muslims’ adoption intentions. Research limitations/implications This study is limited to only bank customers in Ghana. Moreover, service quality factors were not included in the research model because IB is yet to be given full-fledged operational license in Ghana. Future research should extend the study to other emerging countries to improve the generalizability of the findings. Practical implications Policymakers are encouraged to develop stakeholder-oriented strategies to promote effective consumer education in IB. Also, IB institution should endeavour to develop innovative financial products that are Sharia-compliant and economically beneficial to individual and business needs of bank customers. Moreover, policymakers and management of IB institutions should ensure effect governance structures to guide IB operations. Originality/value This study provides initial structural equation modelling of determinants of IB adoption in emerging countries and provides empirical evidence on the spread of IB in non-Islamic SSA, which is an under-researched area. It is the first study to empirically report on the influence of PTV, readiness to compliance Sharia law and perceived innovativeness of IB on intentions to adopt IB in non-Islamic SSA context.
This paper examines the preconceived notions accounting students in Ghana have about the accounting profession and whether these perceptions are influenced by gender and student category (graduates and undergraduates). This study was a cross-sectional survey of 516 undergraduate and 78 graduate accounting students from a public university in Ghana. A self-administered structured questionnaire was developed to collect primary data. Data were analysed using SPSS 16.0.The results of this study show that, generally, both undergraduate and graduate accounting students have positive perceptions about accounting profession, contrary to most existing literature. Our findings indicate that despite the generally negative perception held by the public about accountants' behaviour, accounting students in Ghana do not share the same perception with the public. This study also found that gender influences the perception of both graduate and undergraduate accounting students, and few significant differences existed between graduate and undergraduate accounting students' perception of the profession. This research contributes to the academic debate surrounding the concerns of the future of accounting profession and its implications for contemporary accounting education in developing countries. It also provides knowledge to accounting educators in Sub-Saharan Africa (SSA) regarding areas of career orientation and training required to positively influence the perception of future accounting professionals in SSA and Ghana in particular. The limitations of this study are discussed to provide directions for future research.
This study principally investigates job-related and personality factors that determine Ghanaian accounting students' intentions to pursue careers in accounting. It draws on a rich body of existing literature to develop a research model. Primary data were collected from a cross-sectional survey of 516 final year accounting students in a Ghanaian public university. Data were analysed using SmartPLS 2.0 to conduct Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that five factors are key determinants of accounting students' intentions to pursue accounting careers. Among the significant predictors, feelings about accounting profession made the greatest influence on career intentions, followed by accountants' reputation, job requirements, job outcomes and self-efficacy. Two factors, negative perception of ethical behaviour of accountants and accounting knowledge did not contribute significantly to predicting students' career intentions in the research context. Finally, the results show that stronger intention to pursue accounting career influences accounting students' recommendation of accounting careers to others. This study contributes to filling the dearth of empirical research in developing countries in Sub-Saharan Africa (SSA) on career-choice predictors of accounting students' career intentions and its behavioural consequence. Theoretical, managerial and educational policy implications of this study are discussed.
The ever-increasing importance of telecommunication companies in Ghana coupled with global and domestic competitions, increasing cost and decreasing profitability was the impetus for this study. This research examines the application of a broad range of management accounting practices used by telecommunication companies in Ghana. It sought to establish the extent of use and reasons for the adoption of Management Accounting Practices (MAPs) in Ghana mobile telecom industry (GMTI). This study was a cross-sectional survey that yielded 37 useable questionnaire from respondents with varied professions in accounting and finance in MTN Ghana, a leading telecommunication company in Ghana. The findings show that the most used category of MAPs is strategic analysis practices, which has a higher relative usage rate than reported in previous research. Again, MTN Ghana uses more of traditional budgeting techniques, and relies more on financial measures than non-financial measures. The use of costing systems by MTN Ghana is quite low, prevalent among them are departmental overhead rate and Activity-based Costing. Overall, this study provides valuable understandings into the nature of MAPs applied by telecommunication companies in emerging markets in developing countries.
PurposeThis study aims to examine consumer perception of introduction of Islamic banking (IB) in Ghana, which is a new and emerging form of banking in many non-Islamic countries. Design/methodology/approachEmpirical field data were collected from a sample of 975 respondents using self-administered structured questionnaire. Descriptive analysis was conducted using SPSS version 16. FindingsMuslim respondents have significantly positive perceptions of IB compared to non-Muslims and have stronger intentions to adopt IB in Ghana than non-Muslims. Non-Muslims have high perceived benefit of IB. Non-Muslim respondents do not perceive potential threat of violence associated with the introduction of IB in Ghana. Although non-Muslims perceive IB that would make Islam popular, they do not perceive it as a means of Islamizing bank customers. Relatively, non-Muslims appear to have low knowledge of IB, unfavourable attitude towards IB, are reluctant to comply with Sharia law and consequently have weaker intentions to adopt IB. Research limitations/implicationsThis study was limited to descriptive analysis and to only Ghana. Future research should quantitatively model IB adoption and switching factors using samples from other developing countries. Practical implicationsIB institutions could focus on attracting a niche of Muslim consumers at its initial stages. Moreover, to facilitate the introduction of IB, the Bank of Ghana and other relevant stakeholders, in addition to establishing effective governance structures, must promote consumer education to enhance consumer knowledge of IB and correct misconceptions about IB among consumers, particularly non-Muslim customers. Originality/valueOne unique contribution of this study is that it provides an initial empirical exploration of consumers’ attitude and perceptions of IB in Ghana, which is an under-researched area.
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