Give or take? Consumers' ambivalent perspectives on the relationship between a firm's corporate social responsibility engagement and its responsible tax payments

Toder‐Alon, Anat; Rosenstreich, Eyal; Harari, Tali Te’eni

doi:10.1002/csr.1727

Cited by 7 publications

(8 citation statements)

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“…Several underlying mechanisms drive customer responses, which have not been studied yet. Most of the previous studies are concerned with the short term and limited effects of CSR on customer behavior such as purchase intention, brand image, customer satisfaction and other behavioral responses (Ramesh et al, 2019;Nam and Hwang, 2019;Toder-Alon et al, 2019). Nevertheless, we note a gap in the literature about the long-term effects of CSR on customer behavior.…”

Section: Introductionmentioning

confidence: 74%

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Raza

Rather

Iqbal

et al. 2020

MRR

142

117

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Purpose This paper aims to address the need for a more in-depth empirical investigation of exploring the link between the adoption of corporate social responsibility (CSR) practices and different aspects of customer behavior in a developing country. This paper develops a research framework and assesses the mediating role of trust, customer-company identification (CCI) and electronic-service quality (E-SQ) between customer perceptions of CSR and customer loyalty. Design/methodology/approach Working with a sample of 280 banking customers in Pakistan, partial least square based structural equation modeling is used to test the conceptual model. Findings Surprisingly, results suggest that CSR is not directly related to customer loyalty, which is contradictory to previously established findings conducted in developed countries. Thus, confirming a full mediation of CCI, E-SQ and trust in enhancing the effect of CSR on customer loyalty. The study also confirms that CSR is positively related to E-SQ, and E-SQ also directly affects CCI. Practical implications Banks should adhere to honest CSR practices and effectively communicate and advertise these practices to increase awareness and knowledge among the customers. Similarly, banks should advance in technological expertise to generate customer identification, which then leads to their loyalty. Originality/value Previous studies conferred short-term customer’s reactions, such as purchase intention and brand image. Still, this research discusses the long-term effect of CSR on customer behavior, such as the loyalty of the customers. Moreover, this is the pioneer study that investigates how CSR actions influence customer perceptions about E-SQ and how electronic services affect customer identification with a bank.

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Section: Introductionmentioning

confidence: 74%

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Raza

Rather

Iqbal

et al. 2020

MRR

142

117

View full text Add to dashboard Cite

show abstract

“…In the social aspects, the CSR practices of companies are inserted. Therefore, the understanding of how costumers are persuaded by CSR practices is very heterogeneous, but the motives related to personal and social values can be shown (Rodrigues & sBorges, 2015;Seegebarth et al, 2016;Toder-Alon et al, 2019).…”

Section: Factors That Influence Costumers' Relationship Intention Wit...mentioning

confidence: 99%

“…So that consumers are influenced and to improve the perception about the companies that increase consumers' intention to purchase their products, consumers need to know the level of social responsibility of organizations (Gao, 2009;Golodner, 2016;Nam & Hwang, 2019;Toder-Alon et al, 2019) and whether there is a close relationship between the socially responsible activity developed and its core business so that the action becomes credible (Ailawadi et al, 2014;Öberseder et al, 2011). By having this information from companies in which they already trust, buyers' CSR awareness and their purchase intention may be influenced (de Magistris et al, 2015;Ingenbleek, Meulenberg, & van Trijp, 2015;Öberseder et al, 2011;Rodrigues & Borges, 2015).…”

Section: Factors That Influence Costumers' Relationship Intention Wit...mentioning

confidence: 99%

“…By having this information from companies in which they already trust, buyers' CSR awareness and their purchase intention may be influenced (de Magistris et al, 2015;Ingenbleek, Meulenberg, & van Trijp, 2015;Öberseder et al, 2011;Rodrigues & Borges, 2015). From the moment that the company implements CSR actions, it can improve its image and reputation to the consumer, who might accept it more easily, because their need to be a better person is met (Toder-Alon et al, 2019;Wan, Poon, & Yu, 2016).…”

Section: Factors That Influence Costumers' Relationship Intention Wit...mentioning

confidence: 99%

“…Thus far, little emphasis has been given to the studies of the effects on consumer behavior regarding the organizations that adopt this type of posture (Gao, 2009;Wang, 2009). In addition, the research that involves the effects of CSR on the consumer, even the most recent research, has been concerned with short-term consumer reactions such as purchase intention and brand image (e.g., Cuesta-Valiño, Rodríguez, & Núñez-Barriopedro, 2019;Nam & Hwang, 2019;Ramesh, Saha, Goswami, & Dahiya, 2019;Toder-Alon, Rosenstreich, & Te'eni Harari, 2019). However, we note a gap in the literature about CSR, which is the long-term effects of CSR on the consumer.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Corporate social responsibility and consumer's relationship intention

Uhlig

Mainardes

Nossa

2019

Corp Soc Responsibility Env

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The study of corporate social responsibility (CSR) in the context of marketing has been increasing in the Brazilian scenario. However, for decision making to be effective in organizations, we need to know consumers' relationship intention in view of the social actions developed. The present study seeks to identify which dimensions of CSR influence consumers' purchase and repurchase intention. Our interest was to observe which dimension of CSR stimulates long-term relationships between consumers and their suppliers, which is the main novelty of this study. We searched the dimensions of CSR in the literature and discuss the consumer relationship intention with the companies. Thereafter, from the constructs adapted for this research, we performed a study with 544 consumers in Brazil. We analyzed the data through structural equations modeling. The results show that of the four dimensions of CSR (philanthropic, legal, organizational, and ethical), only the philanthropic dimension indicated an influence on consumers' relationship intention with socially responsible companies, which suggests that the Brazilian consumer understands CSR to be synonymous with philanthropy. The main contribution of this study is to note that companies that operate in the CSR philanthropic dimension tend to more easily establish long-term relationships with their consumers.

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Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles

Buzzao,

Rizzi

2023

Corp Soc Responsibility Env

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Since recruiting high‐potential employees is essential to be innovative and sustainable, scholars and practitioners advocate using attributes of general interest for employer branding. Through two empirical studies, this research investigates to what extent employer branding strategies can rely only on sustainability‐related attributes to win the war for talent. Study 1 compares the effects of (corporate social responsibility) CSR and other sustainability‐related symbolic attributes (namely originality and resilience) on applicants across different educational backgrounds. The results reveal that the applicants' attitudes towards these attributes vary across their social identities, especially concerning the search for employer originality, which is a proxy of organisational innovativeness. Study 2 focuses on how personal identities shape the reactions to different career growth opportunities. The experiment on engineering graduates reveals that those applicants aiming to advance their career faster (boundaryless) find advancement opportunities based on self‐initiative more attractive than those based on organisational support, which further contrasts the belief that CSR‐related attributes are universally effective. Results contribute to the employer branding theory by demonstrating that applicants' social and personal identities determine the effectiveness of CSR and other, previously unexplored, symbolic and instrumental employer attributes. They also provide employers with directions for designing effective recruiting strategies across educational backgrounds and career preferences.

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Give or take? Consumers' ambivalent perspectives on the relationship between a firm's corporate social responsibility engagement and its responsible tax payments

Cited by 7 publications

References 50 publications

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Corporate social responsibility and consumer's relationship intention

Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles

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