Who is <scp>CSR</scp> for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles

Buzzao, Giacomo; Rizzi, Francesco

doi:10.1002/csr.2616

Cited by 3 publications

(1 citation statement)

References 111 publications

(199 reference statements)

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“…[53] proves that the employer brand is a significant mediator between CSR and turnover intention. However, Buzzao and Rizzi [54] argued that in an era of rapid social change, job seekers do not focus solely on information about an employer's CSR strategy; therefore, recruitment campaigns should contain information about an employer's resilience and solidity in times of crisis, thus broadening the focus of EB beyond mainstream CSR information.…”

Section: Employer Branding (Eb)mentioning

confidence: 99%

The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland

Andruszkiewicz,

Wierzejski,

Siemiński

2024

Sustainability

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Corporate social responsibility (CSR) and sustainable development practices and employer branding (EB) significantly influence the effectiveness of recruitment processes, human resource management (HRM), and an employer’s image. The main aim of this study was to assess the effectiveness of internal and external CSR practices in an international corporation operating in Poland. The empirical study consisted of two stages. In the first stage, an in-depth interview was conducted with a group of managers in the examined company. In the second stage, the company’s employees and local residents (non-employees) were surveyed with the use of questionnaires. The study demonstrated that CSR activities addressing environmental issues were most effective. External CSR practices received greater recognition among white-collar (office) employees, whereas blue-collar (manual) employees were more appreciative of internal CSR measures—in particular, financial support schemes. The effectiveness of internal and external CSR practices has been rarely compared in the literature, and the present study was undertaken to fill in this knowledge gap.

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Section: Employer Branding (Eb)mentioning

confidence: 99%

The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland

Andruszkiewicz,

Wierzejski,

Siemiński

2024

Sustainability

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Exploring Talent Management Practices and Corporate Social Responsibility in Finnish Companies

Cajander,

Reiman

2024

Employ Respons Rights J

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The contemporary work landscape is characterized by rapid change and many evolving challenges. Therefore, companies are in increasing need for acquiring fresh knowledge and skills and human capital is acknowledged being a crucial asset for success in business world. The challenge persists in attracting, retaining and managing skilled employees. Though, the importance of corporate social responsibility (CSR) in talent management has been recognized, still there remains a gap in understanding how talent management is integrated into CSR of companies, particularly at the multilevel investigation level. A directed content analysis method was employed on CSR reports of 25 major Finnish companies to explore key talent management practices at normative, strategic, and operational levels, as well as the integration of talent management components into CSR reports. Normative values such as diversity, equity, and inclusion were consistently emphasized in the reports. However, the translation of these values into practical implementation often yielded abstract strategic principles rather than clearly defined operational practices. The companies have placed over reliance on standardized reporting methods rather than providing comprehensive insights into talent management practices.

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Attitudes toward sustainable development and employer brands: comparing generations X, Y and Z in two countries

Tkalac Verčič,

Verčič

2024

CCIJ

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PurposeThis study investigates how sustainability influences employer branding across generational cohorts – Generations Z, Y and X – and between two neighboring countries, Slovenia and Croatia, with different economic development levels.Design/methodology/approachA comparative cross-generational survey was conducted among respondents from Slovenia and Croatia to assess the impact of sustainability on employer brand perception. The survey explored generational attitudes toward sustainability and its integration into the employer value proposition.FindingsThe study found that all the generational cohorts view sustainability as an important factor in their evaluation of employer brands. Generation X showed the most favorable attitude toward sustainability, followed by Generation Z, highlighting the need for organizations to communicate sustainability efforts effectively to attract these groups. However, there were subtle differences between the countries, with Slovenian respondents indicating a slightly higher preference for sustainable practices. Additionally, while Generation Z may not have the same financial leverage as Generation X, their high valuation of sustainability in employer branding demonstrates their future influence as they enter the workforce.Research limitations/implicationsLimitations include the survey’s conceptual framing, which may be inherently biased toward the more affluent Generation X’s capacity to prioritize sustainability and the focus on USA-based generational definitions, which may not be fully applicable across different cultural settings. Future research could address these limitations by refining the conceptual approach and expanding the sample to include more diverse geographical contexts.Originality/valueBy comparing responses from two economically distinct neighboring countries, the study reveals complex inter-generational dynamics and national contexts affecting sustainability’s role in employer attractiveness.

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Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles

Cited by 3 publications

References 111 publications

The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland

The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland

Exploring Talent Management Practices and Corporate Social Responsibility in Finnish Companies

Attitudes toward sustainable development and employer brands: comparing generations X, Y and Z in two countries

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