Government support for creative industries prioritizes local material processing and local creative human resources with high competitiveness. Rustic Wood products are profane products that reinforce the aesthetic elements of today's prospective residential interior. This is in line with the 2015-2019 LIPI RENSTRA, creating scientific inventions that can encourage innovation to increase the nation's economic competitiveness (LIPI Strategic Plan, 2015). Government support for the creative industry has prioritized Upcycle, local human resources with global competitiveness. Rustic Wood products are profane products. They reinforce the aesthetic elements of today's prospective residential interior characters in line with modern residential concepts. The objectives of this research are (1) increasing the global competitiveness of Rustic Wood Upcycled products with innovative designs, (2) strengthening the exploration pattern of forms and aesthetics through strengthening design innovation with due diligence of IPR products, (3) Increasing legal protection of prototype Intellectual Property Rights (HKI) for superior export products of rustic wood. Qualitative research with a phenomenological approach focuses on the empirical experience of industrial players in the development of rustic wood export products based on strengthening innovative designs, through the following stages: (1) Exploration of field data on partner industries, (2) ensuring data sources (participants), (3) compiling instruments, (4) data analysis and representation, (5) trust criteria, (6) reflectivity of research findings. The research results show (1) the priority to increase the competitiveness of Rustic Wood Upcycled products with innovative designs, (2) explanation of strategies for strengthening exploration patterns of forms and aesthetics through design innovation as the feasibility of IPR products, (3) describing the process of enhancing intellectual rights protection (IPR) attached to prototypes or superior export products of rustic wood.