From the user interface to the consumer interface: results from a global experiment

O’Keefe, Robert M.; Cole, Melissa; Chau, Patrick Y.K.; Massey, Ann; Montoya‐Weiss, Mitzi M.; Perry, Mark

doi:10.1006/ijhc.2000.0404

Cited by 50 publications

(16 citation statements)

References 18 publications

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“…The sources consulted in the development of the webbased trust items include Pearce (1974), Rotter (1967), Michalos (1990), Wang et al (1998), Butler (1991), Deutsch (1958), Jones and George (1998) and Giffin (1967). The sources consulted in the development of the web-based attitude measure include Howard (1994), Proctor (1997) and O'Keefe et al (2000). Following the pilot study a final version of the questionnaire was produced with seven items intended to measure web-based trust and ten items intended to measure web-based attitude.…”

Section: Dependent Variablesmentioning

confidence: 99%

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The impact of religious affiliation on trust in the context of electronic commerce

Siala

O’Keefe

Hone

2004

Interacting with Computers

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There is currently a growing literature on the role that trust plays in encouraging consumers to engage in e-commerce transactions. Various models have been proposed which aim to identify both the antecedents and outcomes of trust displayed towards e-commerce web sites.Increased trust is generally shown to increase positive user attitude which in turn is linked to increased willingness to buy. Studies have shown the antecedents of trust include variables such as the perceived reputation and size of the vendor organisation. The current paper explores the role of cultural variables as antecedents of trust with the main emphasis being on religious affiliation. Participants recruited from Christian, Muslim and other faiths were asked to interact with online bookstores identified as Christian, Muslim or Neutral. Trust and attitudes towards the web sites were measured and this data was used to test the hypothesis that same-religion sites would be trusted and liked more than other religion or neutral sites.This hypothesis was partially supported, but only for the Muslim participants. It was found that the Muslim group expressed significantly more trust in the Muslim site compared to the Christian site. They also expressed significantly more positive attitudes towards the Muslim online bookstore than the other two sites. The implications of these result for theories of web based trust and attitude are discussed along with the practical implications of the findings.

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Section: Dependent Variablesmentioning

confidence: 99%

“…Web experience (in years) was also measured because studies of interaction with ecommerce have found differences in the responses of experienced and less experienced individuals (e.g., Jarvenpaa and Todd, 1997;O'Keefe et al, 2000).…”

Section: Demographic Variablesmentioning

confidence: 99%

The impact of religious affiliation on trust in the context of electronic commerce

Siala

O’Keefe

Hone

2004

Interacting with Computers

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“…This factor may well be a bottleneck from the viewpoint of enlarging their productive use (e.g. Mahmood et al 2000;O'Keefe et al 2000;Kangas and Store 2003).…”

Section: Discussionmentioning

confidence: 98%

An Internet-Supported Planning Approach for Joint Ownership Forest Holdings

Eyvindson

Kurttila²,

Hujala³

et al. 2010

Small-scale Forestry

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This article proposes a planning approach for private forest holdings that have more than one decision maker, e.g. a heirship group or a joint ownership between siblings. Through a case study example, we illustrate the phases of the proposed planning process and describe the communication and planning tools used in this process. The final aim is that in the future the forest planners' toolkit would include this kind of approach for rather common situations where it is not easy to reach all the owners for synchronous face-to-face planning sessions. The process started with initial telephone interviews with the forest owners. From these interviews appropriate alternative forest plans were developed. Indicators and their values from the forest plans were inputted into the Mesta internet application. The forest owners were also given guidance on how to use the program. After this they were given time to independently use the program. Once the forest owners finished the use of the program, the results were collected and analyzed. Among the alternative forest plans, one was approved by all of the forest owners. The results of trial use involving a North-Karelian forest holding were encouraging. The main benefits of the approach according to the participants were learning that there are alternatives between which to choose, and reaching a common base level of understanding holding's production possibilities for future decisions. After developing the process and technical tools further, the proposed model could serve joint ownerships over distance also in practice and in larger scale, and, as a result, foster owners' engagement on their own forest.

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“…Female respondents comprised 39.1% of the sample; 4.7% were undergraduate students, 92% were graduate students, and 3.3% were non-student university employees. We also collected data on individuals' prior experience using the Web on a daily basis for utilitarian purposes (1= never to 4 = frequently) (Kraut et al, 1999;O'Keefe et al, 2000). The average prior Web experience was 2.73.…”

Section: Methodsmentioning

confidence: 99%

The Influence of Psychographic Beliefs on Website Usability Requirements

Massey¹,

Khatri²,

Minas³

2013

THCI

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Designing websites that are responsive to customer needs is a critical prerequisite for the success of online services. To date, much research has focused on understanding which design requirements can be successfully applied to a website's design. However, there has been limited research examining why some requirements may have more or less importance to customers. In addition to demographic characteristics, we propose that psychographic characteristics influence usability-related requirements. To develop our research model and hypotheses, we draw from usability literature and research in consumer behavior concerned with customers' prevailing beliefs about technology. Conceptualizing customer beliefs should not only help distinguish between positive and negative processes but also help further investigate their consequences. To explore the relationship between customer characteristics (i.e., gender and technology beliefs) and usability requirements, we use a usability procedure based on the Microsoft Usability Guidelines (MUG). MUG identifies multiple design requirements that are expected to increase the usability of sites. We present the results of our study involving 215 participants. Overall, our results suggest that negative beliefs may play a larger role in influencing usability requirements than positive beliefs. And, the results suggest that prior Web experience moderates the relationship between beliefs and requirements.

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From the user interface to the consumer interface: results from a global experiment

Cited by 50 publications

References 18 publications

The impact of religious affiliation on trust in the context of electronic commerce

The impact of religious affiliation on trust in the context of electronic commerce

An Internet-Supported Planning Approach for Joint Ownership Forest Holdings

The Influence of Psychographic Beliefs on Website Usability Requirements

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