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AlAn R. Dennis is a professor of information systems and holds the John t. Chambers Chair of Internet Systems at the Kelley School of Business, Indiana University. his research focuses on three main themes: the use of computer technologies to support team creativity and decision making, neuro IS, and the use of the Internet to improve business and education. he was a senior editor at MIS Quarterly and is currently the publisher of MIS Quarterly Executive, a journal focusing on applied research designed to improve practice. Dr. Dennis has written more than 100 research papers and has won numerous awards for his theoretical and applied research. he has written four books, two on data communications and networking and two on systems analysis and design.ABstRAct: Much of human behavior involves subconscious cognition that can be manipulated through "priming"-the presentation of a stimulus designed to subconsciously implant a concept in working memory that alters subsequent behavior. Priming is a well-known phenomenon for individual behavior, but we do not know

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3D virtual environments (VEs) have emerged as a popular collaboration tool because they enable richer forms of collaboration than traditional text-or Webbased tools. Research on text-based electronic brainstorming (EBS) has shown it is possible to increase idea fluency and creativity through priming, the use of stimuli to implant concepts in working memory designed to influence subconscious cognition and ultimately behavior. In this experiment, we designed a 3D VE to prime for "openness" (i.e., broad attentional scope) and examined the effects it had on idea fluency and creativity in EBS sessions. Our results show that virtual teams generated more ideas of greater creativity when they brainstormed in a VE specifically designed to prime openness than in a closed environment.

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One of the core deficits that characterizes schizophrenia is an increase in distractibility and disinhibition at all levels of information processing. Patients with schizophrenia seem unable to focus attention on the relevant events while ignoring the irrelevant stimuli. This pattern of behavior is also observed in unmedicated schizotypal individuals who may carry liability for schizophrenia. In this review, we focus on studies of attentional inhibition, as assessed by the negative priming paradigm, to elucidate the relationships among deficits in inhibition, clinical symptoms and medication effects. We then consider models of the etiology of deficits in negative priming in schizophrenia and schizotypal personality. Finally, we discuss the potential power of utilizing hypothesis-driven cognitive paradigms in psychiatric research.

We build on prior theory and research on electronic brainstorming to examine how achievement priming influences individual cognition leading to changes in individual behavior and ultimately team performance. We conducted a repeated measures experiment using electroencephalography with 53 subjects performing two brainstorming tasks. We found that priming altered cognition in the left and right regions of the frontal cortex; that is, achievement priming triggered cognition in areas of the brain related to creative and insightful cognition while the placebo treatment led to cognition in areas related to language production. Thus, priming did not induce “more” cognition, but rather triggered changes in the nature of cognition that led to significantly more ideas and more ideas that were highly novel, workable, and relevant. This study makes two contributions: it shows one theoretical pathway by which achievement priming works; and it show that priming using pictures improves idea generation.