From entrepreneurial orientation to sustainability orientation: The role of cognitive proximity in companies in tourist destinations

Ruiz‐Ortega, María José; Parra‐Requena, Gloria; Villaverde, Pedro Manuel García

doi:10.1016/j.tourman.2020.104265

Cited by 41 publications

(43 citation statements)

References 100 publications

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“…Although the entrepreneurial orientation concept (Fadda, 2018; Miller, 1983; Miller & Friesen, 1982; Martins & Rialp, 2013; Mthanti & Ojah, 2017; Yoon et al , 2018) previously applied in different contexts, the results of the study prove that the entrepreneurial orientation mix of the exhibitors, based on its five dimensions (innovativeness, proactiveness, risk-taking, competitiveness and autonomy). In addition, the present study shows that entrepreneurial orientation is a useful resource for exhibitors to develop networking (Jiang et al , 2018; Ruiz-Ortega et al , 2021; Strenge & Rank, 2018; Yoon et al , 2018) with a view to obtaining results (Kitchen, 2017; Rittichainuwat & Mair, 2012; Ruiz-Ortega et al , 2021; Sarmento & Farhangmehr, 2016). In fact, the results indicate that the exhibitor’s performance depends on the network capability and the network capacity depends on the exhibitor’s entrepreneurial orientation.…”

Section: Discussion and Findingsmentioning

confidence: 62%

“…It must start before the trade fair as the exhibitor should prepare his participation in advance (He et al, 2019;Nayak, 2019;Silva, 2014). Then, based on entrepreneurial orientation, the exhibitor can develop networking, generate bonds and commit (Jiang et al, 2018;Ruiz-Ortega et al, 2021;Strenge & Rank, 2018;Yoon et al, 2018) during the fair. Also, the exhibitor can network with other industry members and customers to increase his reputation, gather information, etc.non-sales performance (Çobano glu & Turaeva, 2014;Menon & Edward, 2017;Sarmento & Farhangmehr, 2016).…”

Section: Managerial Implicationsmentioning

confidence: 99%

“…The interest of the trade fairs is to generate networking and convert contacts into results (Gopalakrishna et al , 2019; Measson & Campbell-Hunt, 2015; Sarmento & Farhangmehr, 2016). Companies need a network of relationships to share their values and objectives, to drive the Entrepreneurial Orientation toward the desired results (Ruiz-Ortega, Parra-Requena, & García-Villaverde, 2021). Particularly, network capacity can act as a determinant for company performance (Jiang, et al , 2018; Strenge & Rank, 2018; Yoon et al , 2018).…”

Section: Theory and Hypotheses Developmentmentioning

confidence: 99%

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What is the value of entrepreneurial orientation on the network and performance? An examination in trade fairs context

Vale

Moutinho

2021

INMR

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Purpose The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor’s performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach A survey-based quantitative approach was adopted, including a questionnaire (n = 362) applied to companies participating in trade fairs. To arrive at results, the study developed structural equations modeling techniques, using SPSS 24 and AMOS 20 software. Findings The study demonstrates positive impacts of entrepreneurial orientation on network capability and consequent exhibitor’s non-sales performance and exhibitor’s sales performance. A conceptual model is presented. Research limitations/implications The study was carried out mainly on Portuguese companies, restricting its generalization. In addition, the exhibitor’s performance was measured based on the exhibitors’ level of satisfaction and not on real sales results. Practical implications The study offers a process which the results highlight such as innovativeness, proactivity, risk-taking, competitiveness and autonomy (dimensions of entrepreneurial orientation) as a mix of important ingredients for the exhibitor’s networking. The networking promotes intangible results (non-sales performance) that can generate sales (sales performance). Originality/value The study is the first research to apply entrepreneurial orientation in the trade fair context and it also presents a relationship between non-sales performance and sales performance.

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Section: Discussion and Findingsmentioning

confidence: 62%

Section: Managerial Implicationsmentioning

confidence: 99%

Section: Theory and Hypotheses Developmentmentioning

confidence: 99%

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What is the value of entrepreneurial orientation on the network and performance? An examination in trade fairs context

Vale

Moutinho

2021

INMR

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“…A pesar de los obstáculos, un número creciente de universidades está relacionando la sostenibilidad con el emprendimiento en su programación o promoviendo actividades que permitan implementar el espíritu emprendedor y alinearse a la mentalidad de futuros «empresarios verdes». Por un lado, los emprendedores logran crear un modelo de negocio que cree valor ambiental y social, por otro lado, los académicos le están prestando mucha atención e inician a ser soporte con su investigación al espíritu emprendedor verde (Ruiz-Ortega et al, 2021;Yi, 2020).…”

Section: Emprendimiento Y Sostenibilidadunclassified

Emprendimiento sostenible y competitividad en México: el caso UNIVA

Volpe¹,

Casco²,

Gutiérrez³

2022

Educación Digital, Inclusión, Emprendimiento

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Las universidades juegan un rol importante en el fomento de las habilidades emprendedoras en los estudiantes, habilidades que, alineadas con innovación, se convierten en un factor clave para el desarrollo de las economías. Estas pueden acercar a los jóvenes al contexto empresarial, caracterizado por redes de apoyo que generan un entorno propicio para nuevas ideas de negocio. En este artículo presentamos el caso del Centro de Competitividad y Emprendimiento Sostenible de la Universidad del Valle de Atemajac, en México, donde consideramos la variedad de actividades curriculares ofrecidas a los estudiantes durante su proceso académico, alineadas con los Objetivos de Desarrollo Sostenible, que evalúan no solamente los beneficios económicos, sino también los sociales, ambientales y culturales. Los resultados muestran la importancia del empoderamiento educativo basado en una participación que involucra una asunción de responsabilidades por parte de los estudiantes.

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“…In the context of GPI, shared culture enables enterprises to share environmental protection concepts. Shared culture greatly affects the quantity and quality of knowledge sharing in GVCC (Ruiz-Ortega et al, 2021). Cognitive proximity can promote information sharing and decision-making synchronization between upstream and downstream enterprises (Nguyen et al, 2019).…”

Section: Cognitive Proximity and Green Value Co-creationmentioning

confidence: 99%

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Han

2021

SAGE Open

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Based on the perspective of multidimensional proximity, this paper examined the relationships between cognitive and social proximities with key customers and green product innovation performance via the mediation of green value co-creation by using data from 211 fine chemical small and medium-sized enterprises in clusters in China. Moderating effects of geographical distance and green project duration were assessed to further explore the relationship. The results revealed that social and cognitive proximities can promote green co-production and enhance green product innovation performance. Moreover, the relationship between social proximity and green co-production is hindered when customers are geographically distant or short duration partners of green projects. Eventually, this study was quite different from previous research by relating proximities to green value co-creation and green innovation performance in the context of small and medium-sized enterprises in emerging markets. The study provides a research framework for related research on green innovation.

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From entrepreneurial orientation to sustainability orientation: The role of cognitive proximity in companies in tourist destinations

Cited by 41 publications

References 100 publications

What is the value of entrepreneurial orientation on the network and performance? An examination in trade fairs context

What is the value of entrepreneurial orientation on the network and performance? An examination in trade fairs context

Emprendimiento sostenible y competitividad en México: el caso UNIVA

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

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