Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Han, Mei; Xu, Bangteng

doi:10.1177/21582440211061539

Cited by 13 publications

(17 citation statements)

References 90 publications

(111 reference statements)

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“…This implies that the positive impact of GMP on FP may depend on the company's level of GVC . In fact, GVC often acts as a mediating variable in research that explores the relationship between corporate green practices and their outcomes (Aslam et al, 2023; Chang, 2019; Han & Xu, 2021; Shi et al, 2020; Tian et al, 2023; Yahya et al, 2022; Yousaf, 2021). Moreover, the research findings of Tian et al (2023) indicate that GVC act as a mediator in the relationship between environmental protection pressure on firm performance.…”

Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Huang,

Tian,

Cheablam

2023

Corp Soc Responsibility Env

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The need for organizations to safeguard and advance environmental sustainability has recently become imperative due to mounting pressures from various stakeholder groups. However, a significant research gap remains regarding how these pressures influence enterprises' green practices and performance. The aim of this study is to examine the impact of green market pressure exerted by customers and competitors on firm performance, taking into account the multiple mediating effects of green value co‐creation and green dynamic capability. Questionnaire survey data collected from 274 high‐tech manufacturing companies in the Yangtze River Delta of China were used to test the proposed relationships. By testing the mediation effects based on stakeholder theory and dynamic capability view, the results show that green market pressure positively affects firm performance, while both green value co‐creation and green dynamic capability play as an individual mediator between green market pressure and firm performance. Moreover, green value co‐creation and green dynamic capability sequentially mediate the link between green market pressure and firm performance. These findings provide valuable suggestions for improving firm performance under the background of environmental protection.

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Section: Literature Review and Hypotheses Developmetmentioning

confidence: 99%

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Huang,

Tian,

Cheablam

2023

Corp Soc Responsibility Env

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“…Product strategy generally refers to the first step for SMEs to decide on product varieties or service types when developing marketing strategies [10]. In the process of enterprise marketing development, there are usually three stages.…”

Section: Marketing Strategic Status For Product Innovationmentioning

confidence: 99%

Marketing Strategies for Chinese and Foreign Small and Medium-sized Enterprises: Enterprise Innovation

Sun¹

2023

Advances in Economics, Business and Management Research

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Since China entered the World Trade Organization (WTO), it has been embarking on attending global economic development and competition. In the global market, many Chinese enterprises are accelerating the pace of development, manufacturing, food, and other competitive industries are also in a prominent position in the international market competition. Many multinational enterprises have embarked on establishing branches in China. The development strategies of these multinational enterprises are all innovative management strategies in line with international standards, challenging local Chinese enterprises. Particularly, Small and Medium-sized Enterprises (SMEs) should innovate in marketing strategies so as to gain competitiveness in the fierce market competition. Therefore, this paper expounds the necessity of building the marketing system of SMEs, specifically analyzes the existing marketing problems of SMEs and related innovation strategies and puts forward some suggestions to promote the innovation of SMEs.

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“… Sensitivity analysis of each dimension [ 30 , 45 , 46 , 57 , 60 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 , 83 , 84 ]. …”

Section: Figurementioning

confidence: 99%

Mechanism of Enterprise Green Innovation Behavior Considering Coevolution Theory

Dai

et al. 2022

IJERPH

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Enterprise green innovation behavior is necessary for the transformation of enterprises and the enhancement of green development. However, the inconsistency of existing studies on the behavioral mechanism has not been effectively addressed. The purpose of this paper is to reveal a mechanism for enterprise green innovation behavior, taking the coevolutionary theory. Based on the coevolution theory model, this study screened 16 high-quality studies covering 11 countries and regions with 5471 independent samples from six major databases (Web of Science Core Collection (SCIE & SSCI), Science Direct, Springer Link, Wiley, Taylor & Francis, and Sage journals). The included literature was coded and tested. Meta-analysis was used to clarify the direction and intensity of the behavioral antecedent and outcome variables to explore the mechanism of enterprise green innovation behavior. Furthermore, this study also explores the moderating effect of regional heterogeneity on behavior. The results are as follows: (1) The economic, political, social, and technological environments significantly and positively influence enterprise green innovation behavior. (2) Enterprises’ green innovation behavior significantly and positively influences environmental performance. (3) Regional heterogeneity can moderate the effects of enterprise green innovation behavior and antecedent and consequence variables. Then, this study proposes countermeasures based on government and enterprise perspectives. This study provides both theoretical and empirical referents for enterprises to better adopt green innovation behaviors and enhance their green development.

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Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Cited by 13 publications

References 90 publications

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Marketing Strategies for Chinese and Foreign Small and Medium-sized Enterprises: Enterprise Innovation

Mechanism of Enterprise Green Innovation Behavior Considering Coevolution Theory

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