Formulasi Pengembangan Ekonomi Lokal Partisipatif Sebagai Strategi Peningkatan Daya Saing Umkm

Abstract

This study aims to formulate the ideal PELP model as a conceptual basis for the preparation of strategies to increase the competitiveness of SMEs. This study used a descriptive evaluative method, which was carried out through field research. The research locations are in three points, namely: 1) ceramic industry center in Dinoyo, Malang City; 2) batik industry center in Celaket, Malang City; and 3) chips industry center in Poncokusumo, Malang Regency. The results of the study show that: 1) the characteristics of the majority of MSME centers are still weak in creating institutional innovations; and 2) so far, MSME centers are still categorized as not independent. Based on these problems, this study recommends five strategies, namely: 1) the need to increase the capacity of MSMEs in joint business governance; 2) optimizing the role of MSME group communication forums; 3) increasing the independence of MSMEs based on the center; 4) increasing the role of large-scale businesses in the development of MSME centers; and 5) integrated area development. These recommendations are expected to be able to become a model for strengthening the competitiveness of SMEs based on PELP.

Analisis Advokasi Merek Terhadap Minat Pembelian

“…Hal ini tentu akan memberikan dorongan positif bagi perekonomian Indonesia, dimana aliran pendapatan dan belanja dapat berkontribusi bagi kemajuan Indonesia (Junaedi dan Arsyad, 2022). Jika membicarakan kualitas, produk lokal tidak kalah dengan produk impor (Hartanto et al 2022). Selain mudah ditemukan di dalam negeri, harga jual yang ditawarkan juga bersaing (Maulidah, 2022).…”