Formation and Regulation of Effective Logistics Chains on the Fruit and Berry Market in Ukraine

Abstract

The logistic tendencies of development of the Ukrainian market of fruit and berry production, logistic alienation of small commodity producers from a link of distribution and realization of production are defined. The inefficiency of existing logistics chains of the market is proved. The necessity of forming cooperative logistics chains, which include multifunctional fruit and berry cooperatives, logistic center and branded retail stores, is substantiated. The directions and measures of the state support of development of effective chains of cooperative type are defined. The role of effective cooperative chains in the implementation of a balanced policy of import substitution in the food markets of Ukraine is determined.