Food Image and Loyalty Intentions: Chinese Tourists’ Destination Food Satisfaction

Yasami, Mehri; Promsivapallop, Pornpisanu; Kannaovakun, Prathana

doi:10.1080/19388160.2020.1784814

Cited by 28 publications

(14 citation statements)

References 68 publications

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“…Lastly, customer satisfaction has a positive and significant influence on customer loyalty. This result is in line with previous studies which showed the effect of satisfaction on restaurant loyalty (Carranza et al, 2018;Yasami et al, 2020). It can be explained that customer satisfaction is an essential factor in customer loyalty.…”

Section: Discussionsupporting

confidence: 92%

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Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness

Mulyawan

Tulsi²,

Rafdinal

2022

JBMR

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Recent research discusses the need for a better understanding of customer perceptions about fast-food restaurant attributes, such as qualities in influencing the process of customer satisfaction. This study aims to analyze the importance of quality in influencing loyalty in fast-food restaurants. The sample in this study is 247 respondents who have visited fast-food restaurants. Data are collected using a questionnaire survey that was done in around Bogor Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The structural equation model was applied to test 5 hypotheses. The results showed that food quality, service quality, and price fairness directly influence customer loyalty through customer satisfaction. Meanwhile, physical environment quality indirectly affects customer loyalty through customer satisfaction. This study provides a better understanding of restaurant quality, price fairness, customer satisfaction, and customer loyalty in fast-food restaurants. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality, can be valuable indicators for increasing customer loyalty through customer satisfaction and being an attractive marketing strategy for the preferences to increase customer loyalty for fast-food restaurant experiences.

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Section: Discussionsupporting

confidence: 92%

“…Thus, product satisfaction strongly influences repurchase intentions. Therefore, if there is satisfaction from consumers, it will lead to loyalty (Carranza et al, 2018;Yasami et al, 2020). Therefore, the proposed hypothesis is as follows: H5: Customer satisfaction has a positive and significant effect on Customer Loyalty…”

Section: Customer Loyaltymentioning

confidence: 99%

Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness

Mulyawan

Tulsi²,

Rafdinal

2022

JBMR

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“…[43], [44], [45] Quality Baile Flamenco (QL) (QL1) The room staff is attentive to the needs of the public, (QL2) The presenter is adequate and correct, (QL3) The flamenco dance hall has a tourist quality distinction, (QL4) Seeing the show makes me feel special as a tourist, (QL5) The visit is comfortable and appropriate. [46], [47], [48], [49] Satisfaction (SAT) (SAT1) The flamenco dance show met my expectations, (SAT2) The hours and time are adequate, (SAT3) "Its inhabitants are friendly and hospitable", (SAT4) "Good place to visit with the family", (SAT5) The show has fulfilled the schedule.…”

Section: Authorsmentioning

confidence: 99%

Flamenco Dance and Visitor Loyalty: The Case of Cordoba-Spain

et al. 2023

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Flamenco dance is internationally recognized in the world. Its uniqueness based on ancestral culture and tradition is a current projection of immemorial dances. Currently, it is performed in schools, conservatories, and the so-called flamenco shows in some destinations, where visitors can enjoy it. Therefore, it is essential to deepen its management and study. This investigation aims to analyze the flamenco dance show from the perspective of the general visitor capability. To determine loyalty, the study focuses on tourist fidelity based on the show's perceived value, quality, and satisfaction. The fieldwork has been carried out in Córdoba (Spain). There are few studies on flamenco dance from the attending visitor's perspective, this being a novelty and a contribution to research. The methodology is founded on a partial least squares (PLS) structural equation model. A structured questionnaire has been used to meet the objective, and the conclusions acquired corroborate that the agreement and quality of flamenco dance positively influence tourist loyalty and, therefore, recommend returning to the destination and repeating the visit.

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“… Barrère et al, 2012 ; Das and Zhang, 2021 ; Gajdosík et al, 2015 ; Grupo Ciudades Patrimonio de la Humanidad de España, 2020 ; Horng et al, 2012 ; Lai et al, 2020 ; Yasami et al, 2020 .…”

Section: Uncited Referencesunclassified

Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?

Huete-Alcocer

Rojas²

2022

Journal of Retailing and Consumer Services

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Food Image and Loyalty Intentions: Chinese Tourists’ Destination Food Satisfaction

Cited by 28 publications

References 68 publications

Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness

Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness

Flamenco Dance and Visitor Loyalty: The Case of Cordoba-Spain

Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?

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