Factors influencing the consumer behaviour when buying food

Stávková, Jana; Prudilová, H.; Toufarová, Z.; Nagyová, Ľudmila

doi:10.17221/983-agricecon

Cited by 17 publications

(13 citation statements)

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“…These results suggest that the socio-economic and demographic characteristics of the household and household head play an important role in fluid milk consumption among the Turkish households. Similar results are reported on other study areas (see for example, capps, Schmitz 1991; Sun, Blaylock 1993;gould 1996;Watanable et al 1998;oğuz, Kucukcongar 2002;Bus, Worsley 2003;Wham, Worsley 2003;Foret, Procházka 2006;Stávková, Turčínková 2005;Stávková et al 2007Stávková et al , 2008.…”

Section: Resultssupporting

confidence: 89%

“…consumer's behavior and decision-making process of households on food consumption were discussed by several researchers (Stávková, Turčínková 2005;Melicharová 2006;nagyová et al 2006;Foret, Procházka 2006, 2007Stávková et al 2007Stávková et al , 2008.…”

Section: Factors Affecting Packed and Unpacked Fluid Milk Consumptionmentioning

confidence: 99%

“…For the time being, both commercial and academic research of the behavior of individuals and organizations is based on the theoretical base, which uses methods of psychology, sociology, social psychology, cultural anthropology and economics. All these tools help to describe, explain and understand the consumer behavior of people (Stávková et al 2007(Stávková et al , 2008. When analyzing the behavior and decisionmaking of customers, it is necessary to take into account all the width and diversity of factors, which influence it and it should be said that the attention must be paid to them (Foret, Procházka 2006).…”

Section: Factors Affecting Packed and Unpacked Fluid Milk Consumptionmentioning

confidence: 99%

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Factors affecting packed and unpacked fluid milk consumption

Kılıç¹,

Akbay²,

Tiryaki³

2009

AGR ECON-CZECH

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This article identifies consumer characteristics associated with preferences toward fluid milk alternatives. Using consumer survey data from Samsun province of Turkey and Multinomial Logit model, unpacked and packed fluid milk preferences were analyzed. Based on the results, 14.1% of respondents consumed only unpacked fluid milk, 58.2% consumed only packed fluid milk and 27.7% of respondents consumed both unpacked and packed fluid milk at least once a weak. Multinomial Logit model results indicated that better educated household head, higher income households, younger and female household head and people who agree with "unpacked milk is not healthy" consume more packed fluid milk than do others. Moreover, consumers who agree with statement "price of packed milk is expensive compare to unpacked milk" were less likely to consume packed fluid milk than do others.Key words: milk consumption, packed and unpacked fluid milk, household characteristics, consumer behavior, preferences Abstrakt: Článek identifikuje charakteristiky spotřebitelů spojené s preferencemi alternativní spotřeby konzumního mléka. S využitím výzkumu spotřebitelských dat v turecké provincii Samsun a Mutninomiálního Logit modelu byly analyzovány preference spotřebitelů týkající se spotřeby baleného a nebaleného konzumního mléka. na základě výsledků výzkumu lze konstatovat, že 14,1 % respondentů spotřebovává pouze nebalené konzumní mléko, 58,2 % konzumuje pouze balené konzumní mléko a 27,7 % respondentů spotřebovává jak nebalené, tak nejméně jednou týdně i balené konzumní mléko. Výsledky Multinomiálního Logit modelu naznačují, že domácnosti s vyšší úrovní vzdělání hlavy domácnosti, domácnosti s vyšším příjmem, mladší domácnosti a domácnosti žen a lidé souhlasící s názorem, že nebalené konzumní mléko je nezdravé, konzumují vyšší podíl baleného mléka než ostatní. U spotřebitelů, kteří souhlasí s názorem, že "balené mléko je drahé v porovnání s nebaleným", se projevuje nižší pravděpodobnost konzumace baleného konzumního mléka než u ostatních.Klíčová slova: spotřeba mléka, balené a nebalené konzumní mléko, charakteristika domácností, chování spotřebitelů, spotřebitelské preference

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Section: Resultssupporting

confidence: 89%

Section: Factors Affecting Packed and Unpacked Fluid Milk Consumptionmentioning

confidence: 99%

Section: Factors Affecting Packed and Unpacked Fluid Milk Consumptionmentioning

confidence: 99%

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Factors affecting packed and unpacked fluid milk consumption

Kılıç¹,

Akbay²,

Tiryaki³

2009

AGR ECON-CZECH

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“…Based on the results of the analysis and calculation of frequencies and chi-square, it can be concluded that the factors "Quality, Price, Action/discount price", "habit" and "Product Attributes" showed a high degree of influence on the consumer behaviour of the respondents (Stávková et al 2007). …”

Section: Resultsmentioning

confidence: 98%

Image of the multinational trade chains functioning in the Slovak food market

Nagyová¹,

Tonkovičová²

2008

Agric. Econ. - Czech

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Abstract:The image of a shop is the perception of the attributes of trade chains which are stated by consumers or the target market. The part of the shop image can be the assortment, the production quality and price, services of the shop, organization, the location and atmosphere of the shop, advertising and the shop reputation. The basis for conceiving this paper was an assumption that the image of a shop is one of the determining factors of the shopping place choice. The individual attributes of a shop can affect the perception of a consumer and therefore affect his decision about the choice of a shop and buying goods. The image analysis of trade chains was processed on the basis of a 5-point scale which shows the respondents' attitude toward each and every of 29 attributes of the researched trade chains. The basic data were gained by the means of a questionnaire research in the field of Slovak consumers' behaviour and the results were analysed by the means of the semantic differential method. The shop image analysis hands out information which can be a starting point for understanding the importance of the attributes of the trade chains from the point of view of the consumer perception and attitude. Based on the image analysis of the foreign trade chains in the Slovak market, we can say that the consumers are satisfied with the opening hours, shops location, cleanliness and appearance of shops and the sufficient number of shopping trolleys. Minuses were noticed in the field of promotion activities and the waiting time at the registers.Key words: image analysis, multinational trade chains, retail, wholesale, questionnaire research, customer attitudes, customer perception Abstrakt: imidž predajne predstavuje vnímanie atribútov obchodných sietí, ktoré sú dané spotrebiteľom alebo cieľovým trhom. Súčasťou imidžu predajne môže byť sortiment, kvalita tovaru, jeho cena, služby predajne, usporiadanie a lokalizácia predajne, atmosféra predajne, reklama a tiež povesť predajne. základom pre koncipovanie príspevku bol predpoklad, že imidž predajne je jedným z rozhodujúcich faktorov výberu miesta nákupu. Jednotlivé atribúty predajne dokážu pôsobiť na vnímanie spotrebiteľa, a tým ovplyvniť jeho rozhodovanie nielen pri výbere predajne, ale aj jeho rozhodovanie pri kúpe tovaru. Analýza imidžu obchodných sietí bola vypracovaná na princípe 5-bodovej hodnotiacej škály, ktorá vyjadruje postoj respondentov ku každému z 29 atribútov skúmaných obchodných sietí. Podkladové údaje boli získané dotazníkovým prieskumom nákupného správania slovenských spotrebiteľov a výsledky prieskumu boli analyzované metódou sémantic-kého diferenciálu. Analýza imidžu predajne poskytuje informácie, ktoré môžu byť východiskom pre pochopenie významu jednotlivých atribútov obchodných sietí z hľadiska vnímania a postojov spotrebiteľov. na základe analýzy imidžu zahranič-ných obchodných sietí, pôsobiacich na slovenskom trhu, možno konštatovať spokojnosť respondentov s otváracou dobou predajní a dĺžkou predaja, lokalizácou predajní, čistotou a vzhľadom predajn...

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“…The economic crisis and economic developments in individual EU member states had very diverse eff ects (Connelly, 2011) and the ways in which it showed up in consumer behavior were just as diverse. According to Stávková et al (2008), commodity that fi lls basic needs to survive represents important expenditure item in households' budget. The question is how it looks like a er the economic crisis.…”

Section: Introductionmentioning

confidence: 99%

How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

Birčiaková¹,

Stávková²,

Souček³

2015

Acta Univ. Agric. Silvic. Mendelianae Brun.

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This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classifi cation of individual reasonable consumption. Consumers expressed the degree of infl uence in their decision-making on satisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument infl uence on consumer behavior and decision-making. To express the degree of infl uence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of diff erences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of infl uence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by diff erent income levels and diff erent level of education achieved by the head of the household. The infl uence is expressed by radial graphs.

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Factors influencing the consumer behaviour when buying food

Cited by 17 publications

References 0 publications

Factors affecting packed and unpacked fluid milk consumption

Factors affecting packed and unpacked fluid milk consumption

Image of the multinational trade chains functioning in the Slovak food market

How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

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