Image of the multinational trade chains functioning in the Slovak food market

Nagyová, Ľudmila; Tonkovičová, Z.

doi:10.17221/298-agricecon

Cited by 4 publications

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References 5 publications

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“…New store formats are designed to meet the consumers’ needs, primarily by adapting the assortment, opening hours and shopping site [ 19 , 20 ]. New and different concepts give consumers more choice and flexibility [ 21 ].…”

Section: Introductionmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

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A major advantage of online organic produce shopping is the fact that it saves energy and reduces emissions otherwise generated by customers during their time spent on the road and while shopping. Organic products in general positively impact sustainability, the environment, and the regions of their origin along with the social changes in these regions and further rural development. Moreover, these products positively impact the perceived health benefits and quality of food labeled as organic. The Czech Republic has currently seen a rise in organic food purchasing and supply trends. This study maps the factors possibly influencing consumers’ decision to go shopping for organic food online. Observed factors include the following demographic characteristics of consumers (respondents): gender, age, education, household income, number of children in the household and number of household members. A total of 757 respondents from the Czech Republic from September 2020 to December 2020 took part in the research. Logistic regression, used for data processing, identified the statistically significant effects of education, income and number of household members on online purchases. These conclusions were confirmed by a detailed contingency tables analysis, including the almost monotonous trend of the dependencies, with only minor deviations in a maximum of one category. The strongest influence of some categories on the emergence of partial dependencies was found by residue analysis. The research confirmed that the frequency of online grocery shopping increases significantly with increasing education and income of respondents and decreases with increasing the number of household members. Most respondents apparently shop for groceries online because of time savings, better product choice and more convenient and easier search.

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Section: Introductionmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

View full text Add to dashboard Cite

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Application of communication channels by marketing addressing of customers in gastronomy

Kretter¹,

Mirz²,

Kleinová³

2008

AGR ECON-CZECH

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The task of an efficient communication policy is to confront the "suitable customer" through the "suitable channel" with the "suitable arguments" in order to influence the consumer behavior in a positive way. The german catering industry is undergoing the biggest revolutionary period of the past 50 years. Especially the classic catering trade, and here the most specifically different segments in the area of service catering, are hit by significant drops in turnover and have to cope with great difficulties. The big changes that are taking place were caused by very diverse factors (iBB 2005). The development of the general demand for services is essentially characterized by changes within the economy, environment, technology, politics and society (Bieger 1998). These factors influence the customer structures and have effects on consumer behavior (Meffert, giloth 2002).consequently, an unequivocal positioning and customer orientation of the catering industry are imperative. This creates the necessity of a well-directed communication policy of the companies (gedenk 2002). in the competition for the customer and for shares of the market, an efficient communication policy will therefore increasingly became a strategic tool. Application of communication channels by marketing addressing of customers in gastronomyVyužitie komunikačných kanálov pri marketingovom oslovení zákazníkov gastronomických zariadení Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak RepublicAbstract: Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more specific and therefore a more effective communication policy. This research proves that there exist categories of guests, which react strongly positively to a certain mix of information content and information channel. Thus, communication policy is most effective, when such a communication mix is used. The explored factors are dimensions, not types; which means that each guest will show a different rate of interest in each of the defined dimension. The theory behind these dimensions is adopted from the applied personality theory, which has led to the development of the Big Five personality dimensions. The empirical analysis was exclusively conducted on the basis of the existing guests (189) of two pizzerias in germany. The analysis mainly presents results for the relationship marketing, which focuses on the satisfaction of the already existing customers. Key words: communication policy, gastronomy, information channelAbstrakt: zmeny v návykoch zákazníkov, sociálne zmeny a zostrujúca sa konkurencia nútia aj gastronomický sektor k zmenám. Jedným z prístupov riešenia tohto stavu je uplatňovanie špecifickej a tým aj efektívnejšej komunikácie. realizovaný výskum potvrdzuje, že existujú skupiny zákazníkov, ktorí pozitívne reagujú na určité spojenie medzi rôznymi tematickými a obsahovými ponukami gastronomických zariadení a infor...

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Application of behavioural economy principles in the grocery market

Stávková¹,

Stejskal²,

Procházková³

2009

AGR ECON-CZECH

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abstract:The article presents the contribution to the research of questions concerning the price concepts from the point of view of the behavioural economy. According to this scientific discipline, contrary to the neo-classical economy, price is not always the most important factor determining the consumer's purchase decision. The traditional spheres of behavioural approach to price perception have long been the analyses of the purchase processes of electronics and financial market products. Against this conception, the authors propose their own thesis on the possibilities of the behavioural approach utilization in the grocery market. Foodstuff is specific in many aspects, which is given by the fact that food products very often satisfy the very basic human needs. The thesis is backed up by the results of the primary inquiry of 3 520 respondents which has unveiled the fact that the consumer's price perception of grocery products should be more likely examined by the means of behavioural economy than the classical theory of rational choice (homo oeconomicus). The conducted survey showed that the price is surprisingly the least important attribute of food products. Furthermore, after divisioning the addressed consumers into groups by their age or by the achieved education level, the percentage share of those who answered that price is very important when choosing grocery products was very fluctuating. The traditional neo-classical approach assumes a consistent or eventually increasing importance (in the case we accept the presumption that the consumer's ability to decide rationally increases with a higher education level achieved). All findings of the primary inquiry then showed to be inconsistent with the traditional theory and in the author's opinion, the behavioural research in the field of food markets has proven to be highly relevant.Key words: consumer behaviour, functions of price, purchase of groceries, behavioural economy abstrakt: Článek představuje vstupní příspěvek výzkumu problematiky pojetí funkce ceny z pohledu behaviorální ekonomie. Podle tohoto vědního směru, na rozdíl od neoklasické ekonomie, nemusí vždy cena patřit mezi nejdůležitější faktory při kupním rozhodování spotřebitele. Tradiční oblastí aplikace behaviorálního přístupu je vnímání ceny spotřebitele při nákupu elektroniky a v oblasti finančních trhů. naproti tomuto staví autoři článku vlastní tezi o možnosti využití myšlenek behaviorální ekonomie na trhu potravin, který je v mnoha ohledech specifický. Specifičnost se odvíjí od faktu, že produkce na něm uplatňovaná uspokojuje mnohdy základní lidské potřeby. Tvrzení je podloženo výsledky primárního šetření, které na vzorku 3 520 respondentů ukázalo, že vnímání ceny potravinářských produktů spotřebiteli je pravděpodobně třeba zkoumat z pohledu behaviorální ekonomie, spíše než z pohledu klasické teorie racionální volby (homo oeconomicus). Při výběru potravin totiž cena překvapivě figurovala jako nejméně důležitý atribut a procentuelní rozdělení respondentů vní-majících při nákupu cenu potravi...

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Image of the multinational trade chains functioning in the Slovak food market

Cited by 4 publications

References 5 publications

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Application of communication channels by marketing addressing of customers in gastronomy

Application of behavioural economy principles in the grocery market

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