The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research -survey and potential factors that could aff ect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks. For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identifi ed and proposals to increase the frequency of buying organic food were formulated. It has been proven in the Czech and the Slovak Republic that there is a negligible amount of young respondents who buy organic food regularly (less than 8%), and therefore it is necessary to change the existing marketing strategy and support the sale of this item.

The main aim of the paper was to investigate factors influencing flight delays of a European airline. Besides the identification and analysis of those factors the paper offers possible suggestions on how to eliminate the delays. The research is based on data acquired over the period of time spanning from June to September in 2008 -2014. Analysis of contingency tables, including Pearson's chi-squared test, has been used for data processing. The dependencies have been presented in graphical form by using correspondence maps. The proportion of delayed flights reaches approx. 50 % during nearly the entire monitored period only in September the proportion drops to 45 %. Flight delays are most frequently caused by delays of previous flights of the same plane. These previous delayed flights are the main culprit of long delays and the frequency of delay occurrence caused by this reason increases significantly during the day. Longer delays of flights appear also due to technical maintenance or aircraft defects. On the contrary other factors such as operational control and crew duty norms, air traffic control and airport limitations tend to cause rather shorter delays of flights with the air traffic control encountering more problems with coordination of flights in the early morning. The supply and service companies also manage to eliminate long delays.

Organic farming and organic food are terms that attract the attention of not only farmers, but also economists. It is paper, which could address many consumers in the future. A healthier way of life is becoming more and more popular. This paper primarily aims to collect basic knowledge of organic farming, organic food and its labelling. Furthermore, according to conducted marketing research (1.289 respondents were addressed in questionnaire survey), it is aim to characterize the factors that influence respondents when buying organic food. Based on the results of research another goal is to identify the main factors that could make the younger generation of Czechs buy organic food more frequently. Then according to the statistical data processing this paper aims to formulate recommendations to producers and traders of organic products to entice young people to become customers of this article for many years. Next goal is to compare the results with some other European countries. Interesting relationship between frequency of organic food purchases and other indicators will be assessed by using analysis of contingency tables. An intention is also to identify the target group for marketing strategies. What the respondents most often link with various organic labelling will be identified by using correspondence analysis of monitored data and better flows of information will be proposed.It is clear from the research that organic food is most often bought by women and respondents with higher level of household life. It is purchased mainly fruit and vegetables, as well as dairy products. Respondents mostly make their purchases of organic food in hypermarkets and supermarkets. In addition to the primary reason of disinterest in buying organic food, which is the price, respondents also don’t believe that organic food is better than conventional food and it is not attractive for them.

ZÁMKOVÁ MARTINA, PROKOP MARTIN. 2015. The Evaluation of Factors Infl uencing Flights Delay at Czech International Airports. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(6): 2187-2196.The main goal of this article was examination of factors infl uencing fl ights delay at three most important international airports in Czech Republic. Data of selected Airlines operating in Czech Republic, whose fl ights are mainly oriented to international airports in Prague, Brno and Ostrava, were used for needs of this article. Analysis of contingency tables including Pearson chi-squared test was used for data processing. Dependences were presented in graphical form by correspondence analysis. Results from analysis showed that delay caused by technical reasons and maintenance is the most frequent in Prague as well as delay caused by high concentration of airspace, operational management and crew duty norms. Problems caused by departure delay from previous destination are signifi cantly more frequent in Brno and Ostrava by reason of small number of alternative available aircra . Delays caused by supplier (handling, catering, …) are mostly short, in particular by reason of potential penalty. Delays caused by technical problems and necessary maintenance service last mostly longer time and are more frequently on aircra of type Boeing. Delays of borrowed aircra of type Airbus are more frequently caused by rental and control of this aircra by other companies which causes communication and planning diffi culties.

Our paper explores the factors influencing the consumers who buy organic food. Analysis of these factors enabled us to sort the consumers into groups based on their gender, age, education, and other identifiers. Further research then revealed more detailed shopping preferences of each one of those groups. The findings generated recommendations for producers and organic produce vendors on the best way to provide target marketing for different groups of consumers and therefore increase their sales of organic produce and food made from organic produce. Considering the use of categorical data, contingency tables and correspondence maps served as the best representation and processing tools. Data analysis showed that organic produce is most frequently purchased by respondents in the age of 45+ years, who also tend to spend more money for this range of products. At the same time, these would be the respondents, who struggle the most when recognizing organic produce and who have often never seen any advertisement for it. The respondents aged 25 years and less tend to purchase organic produce least frequently; they also often do not care about the origin of organic produce. Almost the same applies to families with multiple children. However, young respondents often grow their own organic produce. There is still a not insignificant percentage of consumers, who consider organic produce to be expensive and who do not believe in their qualities. As it turns out, when it comes to organic produce the respondents purchase most frequently fruits and vegetables, milk and dairy products.

The article presents results of research study that focused on the recognition of the Vysočina regional labels among the consumers in the region in connection with media analysis about the topic. Research among consumers was conducted in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov) by interviewing a sample of 819 respondents, selected by quota sampling methods. The research was aimed at analysing the ability of respondents to recognise and diff erentiate two existing regional labels VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent brand From Our Region Vysočina, created by authors. Data have been processed with correspondence analysis and showed that respondents connect diff erent characteristics with the labels. Media analysis of the Vysočina regional labels revealed that media may help building awareness about the labels but they do not shape respondents' views on them. Examining the link between the frequency of diff erent types of information in media and their potential impact on the labels' pereception by consumers have shown distorted image. Stronger consensus between research and media analysis have been examined only on importance of products' origin, which can be viewed as a logical inference from the name of the labels.

This article compares attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Western Europe country with a mature food market). The study results demonstrate significant differences between the three selected markets. The product quality is the most important for German consumers. Slovak consumers consider organic food to be the least recognizable and least promoted of all the regions surveyed, and they are also the least likely to encounter targeted advertising for organic products. Germany is the country where most respondents regularly or occasionally buy organic food. In Slovakia, an interesting finding is the highest proportion of respondents who do not buy organic food at all. Czech respondents often buy organic products in specialized shops and like to grow organic products themselves. The results also suggest that Slovak consumers slightly more often prefer foreign organic products to the local ones, whereas consumers in Germany select regional organic products more often and prefer to buy regional products at farmers’ markets.