Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Chalupová, Martina; Prokop, Martin; Rojík, Stanislav

doi:10.1515/euco-2016-0009

Cited by 20 publications

(30 citation statements)

References 15 publications

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“…Hidalgo-Baz et al (2017) deal with the issue of food quality, since its definition remains unclear when it comes to organic products. A study carried out by Chalupová et al (2016) offers findings resulting from a regional food preference analysis in the Vysočina region, Czech Republic, with main focus on awareness analysis of Vysočina region labels. In line with the aforementioned study, our research too posed a question assessing respondents' familiarity with the labelling of organic food.…”

Section: Introductionmentioning

confidence: 99%

A Profile of the Organic Produce Consumer

Zámková¹,

Prokop²,

Stolín³

2018

Acta Univ. Agric. Silvic. Mendelianae Brun.

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Our paper explores the factors influencing the consumers who buy organic food. Analysis of these factors enabled us to sort the consumers into groups based on their gender, age, education, and other identifiers. Further research then revealed more detailed shopping preferences of each one of those groups. The findings generated recommendations for producers and organic produce vendors on the best way to provide target marketing for different groups of consumers and therefore increase their sales of organic produce and food made from organic produce. Considering the use of categorical data, contingency tables and correspondence maps served as the best representation and processing tools. Data analysis showed that organic produce is most frequently purchased by respondents in the age of 45+ years, who also tend to spend more money for this range of products. At the same time, these would be the respondents, who struggle the most when recognizing organic produce and who have often never seen any advertisement for it. The respondents aged 25 years and less tend to purchase organic produce least frequently; they also often do not care about the origin of organic produce. Almost the same applies to families with multiple children. However, young respondents often grow their own organic produce. There is still a not insignificant percentage of consumers, who consider organic produce to be expensive and who do not believe in their qualities. As it turns out, when it comes to organic produce the respondents purchase most frequently fruits and vegetables, milk and dairy products.

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Section: Introductionmentioning

confidence: 99%

A Profile of the Organic Produce Consumer

Zámková¹,

Prokop²,

Stolín³

2018

Acta Univ. Agric. Silvic. Mendelianae Brun.

Self Cite

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“…From the marketing perspective, it is important to understand who buys regional food and why is valuable for targeting efforts by producers, retailers, shop owners, restaurants, and others needing information on consumer demand for regional food. Previous analysis (Chalupová, Rojík, Prokop, 2016) confirmed that the preference of regional food in Vysočina Region is strongly depends on the residence in Vysočina Region districts, the lowest preference of the Vysočina regional food is in Žďár nad Sázavou district, respondents living in this district being significantly different in their preferences from the others. The authors are aware of the limitations of the research, as it would be important to know opinions of the Vysočina Region visitors, as the regional labels also aim at them, test awareness and attitudes towards this labelled production on other regional markets to identify possible business potential.…”

Section: Resultsmentioning

confidence: 70%

Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Chalupová

Rojík

Pilař

et al. 2019

AOL

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The article presents the results of a research study that analyses chosen factors that affect food purchases in Vysočina Region with focus on a regional food. The quantitative research, conducted in 2015 in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov), analysed the opinions of 819 respondents. They were selected by quota sampling methods according to gender. Data have been processed with correspondence analysis; the results show that brand and price are significant factors that influence consumers in Vysočina Region when they buy food, the labels on the food packaging do not seem to be a strong signal of quality. Statistical tests based on contingency tables proved that regional food is strongly preferred by women and consumers over 65 years old.

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“…In comparison with surveys of other authors who analysed the awareness of regional brands in their research, the result may be viewed as positive. Chalupová, Prokop and Rojík (2016), who examined the brand VYSOČINA regional product, recorded the awareness of the brand only by 31 % of respondents. Awareness of regional brands correlates with respondents' age, education and also status toward the region.…”

Section: Discussionmentioning

confidence: 99%

Regional Branding: Customer's Experience with the Certified Products

Margarisová¹,

Vokáčová²,

Kuralová³

et al. 2018

Acta Univ. Agric. Silvic. Mendelianae Brun.

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This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different micro‑regions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46 %. The relationship between awareness of regional brand and respondents’ age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly as a guarantee of production in the given region and a certain tradition. Most often, the respondents take notice of brands on the packaging of a particular certified product.

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Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Cited by 20 publications

References 15 publications

A Profile of the Organic Produce Consumer

A Profile of the Organic Produce Consumer

Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Regional Branding: Customer's Experience with the Certified Products

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