Pre-COVID-19 Organic Market in the European Union—Focus on the Czech, German, and Slovak Markets

Rojík, Stanislav; Zámková, Martina; Chalupová, Martina; Pilař, Ladislav; Prokop, Martin; Stolín, Radek; Malec, Karel; Appiah-Kubi, Seth Nana Kwame; Maitah, Mansoor; Dziekański, Paweł; Prus, Piotr

doi:10.3390/agriculture12010082

Cited by 12 publications

(7 citation statements)

References 75 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…More research validation from different countries can better understand consumers' behavior [4]. These findings between Hungary and China align with the research in the last five years worldwide [1], Germany [61,63], Czech Republic [62,63], Slovakia [63], and Poland [3,59]. Other reasons are also considered, such as the good appearance of the package, advertisements from the media, and recommendations from friends and relatives [38].…”

Section: Discussionsupporting

confidence: 77%

Comparison of Consuming Habits on Organic Food—Is It the Same? Hungary Versus China

Takács-György

2022

Sustainability

View full text Add to dashboard Cite

Organic food, a name for healthy food and sustainable or green food consumption, has become popular worldwide. Especially due to the COVID-19 pandemic, the demand for healthy food is increasing worldwide. In order to better understand consumer behavior toward organic food between different countries in different adoption stages of organic food and provide valuable information for industrial practitioners and researchers. We conducted a comparative study between Hungary and China. The organic food market is well developed in Hungary, while the market is starting to be popular in China. What factors can affect consumers buying organic food in Hungary and China? And what can be an efficient marketing tool for consumers to buy organic food in Hungary and China? The English and Chinese version surveys were conducted from 374 Chinese respondents and 207 Hungarian respondents by convenient sampling methods from March 2021 to April 2021, and the data were analyzed by SPSS software for correlation analysis. The statistical analysis results concluded that personal characteristics influence consumer behavior in Hungary and China, such as age, education level, occupation, living area scale, income, and gender. The dominant reason for Hungarian and Chinese respondents to buy organic food is food safety and health and environmentally friendly. And the reason for them to refuse organic food purchases is the high price, which is different from the previous study in Hungary. The most welcomed organic food product is organic fruits and organic vegetables in Hungary and China. The most efficient marketing tool for them to buy organic food is social media. And different marketing tools combination varies in Hungary and China. Hungarian respondents are more willing to buy organic food, while Chinese respondents are happier to recommend organic food to other consumers.

show abstract

Section: Discussionsupporting

confidence: 77%

Comparison of Consuming Habits on Organic Food—Is It the Same? Hungary Versus China

Takács-György

2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…So far, research has been conducted on consumer behaviour in the organic market regarding attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Western Europe country with a mature food market) [50]. The results showed differences relating to the nationality of the respondents; thus, there is a reason to repeat similar research in the international community, which may be a further direction of research.…”

Section: Discussionmentioning

confidence: 88%

The Impact of the COVID-19 Pandemic on the Behaviours of Polish Consumers in the Organic Products Market

2022

View full text Add to dashboard Cite

The main purpose of this article is to verify whether the COVID-19 pandemic affects customers’ behaviours. The examined behaviours are: buying Polish products, buying organic products, buying more at one time, paying attention to prices, asking others to go shopping, and shopping online. For this purpose, an online survey was conducted. The questionnaire was completed by 1000 Polish consumers. The collected data were analysed statistically, and it was shown that the COVID-19 pandemic has an influence on consumers’ behaviours. This is particularly visible in paying attention to prices more frequently, more frequent online shopping, and more frequent purchases of larger amounts of products. Consumers are more likely to buy Polish products and organic products. The largest changes in behaviour were observed among women, people aged under 35, people with higher education, and those with the highest incomes per family member. The research identified the group of consumers who more often do online shopping, purchase more products, and more often buy Polish and organic products; this information may be used by commercial enterprises to create sales strategies. It is advisable to develop online sales and to display information about the fact that products are made in Poland, and information about their ecological origin. The value of this article is to identify the impact of the COVID-19 pandemic on consumer behaviour in the organic market in Poland, to identify groups of consumers whose behaviour has changed, and to indicate the directions of those changes.

show abstract

“…During the COVID-19, females within the households show a higher WTP for food with sustainable attributes compared to men [60]. The local attribute is very important because it allows to increase the consumption of OF within families [61,62]. Some consumers are turning to local farmers or organic purchases [63].…”

Section: Discussionmentioning

confidence: 99%

Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy

et al. 2023

View full text Add to dashboard Cite

Food demand and food supply have been heavily affected by the COVID-19 pandemic. To understand changes in households’ behavior related to the pandemic, we investigated the willingness to pay for local organic apples before and during the COVID-19 pandemic. We assessed the changes that occurred within families, estimating separate models for the two members of a couple. Our findings show that respondents have a positive price premium for local organic apples, whose consumption helps reduce the environmental costs associated with food production. The median estimated values during the pandemic ranged from 34% to 250%. Overall, respondents show a positive mean willingness to pay, which increased with the pandemic. The socio-economic variables are the most important in explaining the willingness to pay, while the behavioral variables have more heterogeneous results, even if lifestyle and the request for information through the label are also important variables. The pandemic tended to narrow the gaps in preferences between members of a couple. In conclusion, the local and organic dimensions are embodied in the short chain, in which knowledge and trust in the producer are crucial elements in the consumer’s choices.

show abstract

Pre-COVID-19 Organic Market in the European Union—Focus on the Czech, German, and Slovak Markets

Cited by 12 publications

References 75 publications

Comparison of Consuming Habits on Organic Food—Is It the Same? Hungary Versus China

Comparison of Consuming Habits on Organic Food—Is It the Same? Hungary Versus China

The Impact of the COVID-19 Pandemic on the Behaviours of Polish Consumers in the Organic Products Market

Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy

Contact Info

Product

Resources

About