Factors affecting packed and unpacked fluid milk consumption

Abstract

This article identifies consumer characteristics associated with preferences toward fluid milk alternatives. Using consumer survey data from Samsun province of Turkey and Multinomial Logit model, unpacked and packed fluid milk preferences were analyzed. Based on the results, 14.1% of respondents consumed only unpacked fluid milk, 58.2% consumed only packed fluid milk and 27.7% of respondents consumed both unpacked and packed fluid milk at least once a weak. Multinomial Logit model results indicated that better educated household head, higher income households, younger and female household head and people who agree with "unpacked milk is not healthy" consume more packed fluid milk than do others. Moreover, consumers who agree with statement "price of packed milk is expensive compare to unpacked milk" were less likely to consume packed fluid milk than do others.Key words: milk consumption, packed and unpacked fluid milk, household characteristics, consumer behavior, preferences Abstrakt: Článek identifikuje charakteristiky spotřebitelů spojené s preferencemi alternativní spotřeby konzumního mléka. S využitím výzkumu spotřebitelských dat v turecké provincii Samsun a Mutninomiálního Logit modelu byly analyzovány preference spotřebitelů týkající se spotřeby baleného a nebaleného konzumního mléka. na základě výsledků výzkumu lze konstatovat, že 14,1 % respondentů spotřebovává pouze nebalené konzumní mléko, 58,2 % konzumuje pouze balené konzumní mléko a 27,7 % respondentů spotřebovává jak nebalené, tak nejméně jednou týdně i balené konzumní mléko. Výsledky Multinomiálního Logit modelu naznačují, že domácnosti s vyšší úrovní vzdělání hlavy domácnosti, domácnosti s vyšším příjmem, mladší domácnosti a domácnosti žen a lidé souhlasící s názorem, že nebalené konzumní mléko je nezdravé, konzumují vyšší podíl baleného mléka než ostatní. U spotřebitelů, kteří souhlasí s názorem, že "balené mléko je drahé v porovnání s nebaleným", se projevuje nižší pravděpodobnost konzumace baleného konzumního mléka než u ostatních.Klíčová slova: spotřeba mléka, balené a nebalené konzumní mléko, charakteristika domácností, chování spotřebitelů, spotřebitelské preference

A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey

“…In consideration, to marginal effects the consumers who believe that packed milk is hygienic and healthy are by 55.15% more likely to Economics Research International 7 prefer packed milk instead of unpacked milk. Similar studies support our study findings by Pazarlioǧlu et al [5], Akbay and Tiryaki [9], Kilic et al [13], Günden et al [8].…”

“…Günden et al [8] emphasized that households with more members could be closely correlated with budget constraints, which imply that this group's demand for unpacked milk is incomeand/or price-oriented. Similar to our study results, Kilic et al [13] found that increasing household size decreased the probability of consuming packed fluid milk compared to unpacked fluid milk. Tiryaki and Akbay [16] implied that the household size was getting bigger; the household would tend to consume unprocessed fluid milk instead of consuming processed fluid milk.…”

“…Price was the primary reason mentioned in the survey for not purchasing packed fluid milk, as it was perceived as being quite expensive compared to unpacked fluid milk. In average, Turkish consumers have been sensitive to price of foods which they consume [13]. This variable was found out to be significant at 1% level and was related negatively.…”

“…They utilized a probit model in characterizing the household choice between organic and conventional milk. Kilic et al [13] studied consumer characteristics associated with preferences toward fluid milk alternatives. Using consumer survey data from Samsun province of Turkey and multinomial logit model, unpacked and packed fluid milk preferences were analyzed.…”

Consumers’ purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

“…In Turkey, there have been many studies conducted about consumer behavior, preferences, and factors effecting the consumption of milk or dairy products (Hasipek & Kaleli 2002;Hatirli et al 2004;Celik et al 2005;Akbay & Tiryaki 2008;Kilic et al 2009;Ates & Ceylan 2010;Tiryaki & Akbay 2010;Seker et al 2012;Karakaya & Akbay 2013). The food safety subject has also been studied in the farm, collection center and dairy industry sectors.…”