“…In linguistics, there are several approaches to the classification of the functional potential of euphemisms. Some researchers highlight the function of softening something rude, causing fear or unpleasant feelings for a speaker; the function of concealing the reality when describing unpleasant social aspects of life, the assessment of which may damage the prestige of the state or the ruling body; concealing the reality in attempt to communicate something to the addressee so that the third parties could not decode this information (Arsentieva & Arsentieva, 2017;Baskova, 2006;Bauman & Briggs, 2003;Dolzhenko & Prozorova, 2016;Fairclough, 1989;Glazacheva, 2016;Guy, 1988;Kiprskaya, 2005;Krysin, 1994;Novoselova, 2015;Perfilieva & Nikishina, 2013;Schultz, 1975;Sharova, 1996;Smith, 1985;Sokolova, 2004;Staruk, 2015;Trudgill, 1975;Tsaraeva & Reunova, 2001;Ulman, 1970;Vasilyev, 2010;Yafarova, 2015). Other researchers identify functions in euphemisms that avoid the violations of taboos, make it possible to observe the etiquette, to manipulate the consciousness of the addressee, to exercise ideological control, to influence the mass addressee, to code any activity (for example, within marginal sociolects), to veil the true state of affairs and to present them from a more beneficial perspective.…”