Exploring consumer adoption of proximity mobile payments

Abstract

Exploring consumer adoption of proximity mobile payments The widespread penetration of proximity mobile payment systems could drastically change the methods in which consumers purchase goods and services. However, earlier forecasts of the success of these systems have been substantially reduced due to lower than anticipated uptake of the supporting Near Field Communication (NFC) technology. This study explores the potential of a new model of consumer technology adoption, and its extension with trust and risk constructs, in explaining non-users' adoption of proximity mobile payments. Analysis of data collected from 244 UK consumers reveals that the extended model explains more variance in behavioural intention, but performance expectancy remains the strongest predictor across both models. The findings provide new and important theoretical and practical contributions, particularly for strategic development and marketing of proximity mobile payments in the UK.

NFC technology acceptance for mobile payments: A Brazilian Perspective

“…Some authors consider that this is a subject that is in its infancy (Slade, Williams, & Dwivedi, 2013), in spite of the significant advances in recent years in this field (Dahlberg, Guo & Ondrus, 2015) Furthermore, many experts consider mobile payment as having the greatest potential in this sector ((Liébana-Cabanilla, Ramos-De-Luna, & Montoro-Ríos, 2015). Only a few studies on the subject have appeared in recent leading academic journals (Slade, Williams, NFC technology acceptance for mobile payments: A Brazilian Perspective Dwivedi & Piercy, 2014;Luna et al, 2016, Oliveira et al, 2016). Yet they coincide on the need to develop a better understanding of the factors that determine mobile payment adoption.…”

Mobile Payments and End Users' Sensitivity to Information Disclosure

“…Mobile payments combine payment systems with mobile devices and services to provide users with the ability to initiate, authorize, and complete financial transactions over a communication network. It is a payment system like a credit card or any form of electronic payment except it relies on the usage of mobile devices rather than the conventional banknote, credit card, or check to transmit the payment [4] [5]. Two categories of Mobile payment systems exist; these are Remote Mobile Payment and Proximity Mobile Payment.…”

“…It is the belief that all parties involved in the processing of the transaction will fulfill their obligations and protect the participants from financial loss. The greater the number of positive experiences the higher the level of trust [2] [5]. Perceived reputation is seen as the greatest predictor of trust while perceived risk is the uncertainty that comes with a negative experience from using mobile payment system technology.…”

“…Ease of use is the ease with which transactions can be performed using mobile payment methods. Mobile payments are completed in a relatively short time when compared to other forms of payment, hence the speed attribution, and the security of mobile payments is also a benefit that makes mobile payments adoption particularly advantageous [1][4] [5]. The ease-of-use, speed, and efficiency of transaction processing are factors that boost merchant adoption as well [2].…”

“…The specific costs include upgrading the mobile payment terminals, training, software integration, and the cost per transaction processing fee of the chosen mobile payment method [2] [4]. Performance expectancy is driven by hedonic motivation and habits; it is defined as the degree of satisfaction a consumer expects to receive when using the mobile payment technology [5]. Limited network externalities refer to limited implementation of mobile payments terminal [4].…”