This study analyzes the criticality of design factors that contribute to discernable differential in the experiences of goal-focused shoppers on dress model Web sites. Focused on the apparel industry, the study examines factors of accessibility and convenience, availability of information, lack of sociality, media richness, and product selection. The results of the study impute that basic functionality, except for lack of sociality, is in general more important than advanced richness of technology for goal-focused shoppers. Intention to buy is indicated in the study to be less impacted by the sophistication of technology on dress model sites. The study will benefit information systems professionals and marketing practitioners who continue to explore and evaluate the impact of technology on online stores.
This study explores the criticality of design that contributes to discernable differential in the experiences of goal-focused shoppers on European dress model Web sites. Focused on the apparel industry in the European Union, the study examines accessibility and convenience, availability of information, lack of sociality, media richness, and product selection, extending the technology acceptance model (TAM). The findings of the study suggest that fundamental functionality is more helpful than advanced richness or sophistication of technology on dress model sites. The study was conducted as a laboratory experiment with adult students at a leading European business university, in comparison to and in continuance of an earlier project on American Web sites with American students at a major university in the United States, in which the findings on media richness were replicated in this study. These findings will benefit European marketing practitioners and researchers who review the impact of dress model technology on shopping Web sites.
Foodborne illness can be serious or even fatal, therefore, it is important for consumers to know and practice safe food handling behaviors to help reduce the risk of getting sick from contaminated food. It is also vital to understand consumer responses to various food safety issues for the development and implementation of effective policies to prevent contamination. This study investigated aspects of consumer food safety practices. It gathered information for development of effective food safety education initiatives from selected southwest Mississippi counties. Data were collected by means of face-to-face survey. Analysis was done using SPSS. Two hundred (200) consumers were surveyed, which represented a response rate of 80 percent. The results indicate that respondents consisted of 65.5 percent African-Americans, 27.5 percent white, and 7 percent Hispanics, Asians, and other races. Over 65.5 percent of respondents were female and 34.5 percent were male. A majority of respondents stated that food safety begins with proper hand washing and that practicing food safety helps maintain good health. This project provides an opportunity for the development and implementation of food safety education strategies to improve specific food safety behaviors in homes, schools and other public places.
This study analyzes design factors that contribute to the intention of goal-focused consumers to buy apparel on European Web sites that have dress model technology. Factors from academic literature of perceived ease of use, perceived usefulness, media richness of technology, decision satisfaction, and behavioral intention to return are especially examined in the study. The results confirm earlier exploratory studies by the authors in 2007 and 2006 positing media richness of dress model technology as less important in intention to buy than the other factors and begin to indicate that the technology is not important in facilitating electronic customer relationship management (e-CRM) on the Web. The study was conducted as an experiment with adult goalfocused students of a leading Belgian business university as proxy shoppers of the Web sites. The results of this study will benefit both European and American e-Business designers and managers considering direction and further investment in multimedia technologies on apparel Web sites.
has a Ph.D. in electrical engineering with specialization in digital signal processing. He conducts research in digital signal processing, neural networks, and teaching and learning in higher education. Some recent applications include compression, modeling, and prediction in economics and finance, as well as speech recognition, globalization, entrepreneurship and innovation, and computing and engineering education with emphasis teams, teamwork, collaborative and team-based learning, and cooperative education.
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