A Study of Apparel Dress Model Technology on the Web

Abstract

This study analyzes the criticality of design factors that contribute to discernable differential in the experiences of goal-focused shoppers on dress model Web sites. Focused on the apparel industry, the study examines factors of accessibility and convenience, availability of information, lack of sociality, media richness, and product selection. The results of the study impute that basic functionality, except for lack of sociality, is in general more important than advanced richness of technology for goal-focused shoppers. Intention to buy is indicated in the study to be less impacted by the sophistication of technology on dress model sites. The study will benefit information systems professionals and marketing practitioners who continue to explore and evaluate the impact of technology on online stores.

An Exploratory Study of Apparel Dress Model Technology on European Web

“…The factor of media richness had the lowest mean of 2.65, and the other factors had at least 3.17, which suggest that richness had the lowest evaluations of any factor. In our earlier study of American Web sites (Lawler & Joseph, 2006), richness after lack of sociality had the lowest mean of 2.33, which suggested the second lowest evaluations of any factor in that study. Evaluations of media richness of 2.65 by male students and of 2.66 by female students in our current study were essentially the same.…”

“…The experiment of the current study of European Union sites is similar to an earlier study by us of dress model sites in the United States, analyzed by e-Commerce graduate students of Pace University in New York City in (Lawler & Joseph, 2006.…”

“…Control and freedom (3.18) in the buying of the Belgian students was frequently inhibited by the designs of most of the sites, which, except for lack of sociality, contributed to evaluations of the non-richness factors on the European sites that were generally lower than the evaluations of the American students on accessibility and convenience (3.96), availability of information (3.76), product selection (3.38) and control and freedom (3.63) on the American sites (Lawler & Joseph, 2006). Designs were generally limited in detailed information on the products and in functional interaction with equipped on-line service or sales staff on the sites (Massad, Heckman & Crowston, 2006).…”

“…Differentiation in the design of apparel sites for especially goal-focused shoppers on the Web is examined in our study of sites in the United States (Lawler & Joseph, 2006). In that study goal focusing is indicated to be deliberate, efficient, fast, rational and task-focused shopping (Hoffman & Novak, 1996).…”

A Study of the Impact of Dress Model Technology on Intention to Buy on Evolving e-CRM European Union Web Sites

“…Firms in Europe and in America continue to differentiate apparel Web sites by enhancing dress models of their products with media richness (Lawler & Joseph, 2006;Lawler, Vandepeutte, & Joseph, 2007). Literature distinguishes richness as an enabling factor in a mediated environment that affects consumer decisions to buy the products (Bezjian-Avery & Calder, 1998;Coyle & Thorson, 2001;Klein, 2003) and be loyal to the sites (Gharbi & Soltani, 2007).…”