Exploring Business Models for MOOCs in Higher Education

Burd, Elizabeth; Smith, Shamus P.; Reisman, Sorel

doi:10.1007/s10755-014-9297-0

Cited by 76 publications

(44 citation statements)

References 6 publications

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“…As higher education programs continue to embrace online and blended learning and look towards MOOCS (Massive Open Online Courses) as a source of future students and revenue (Burd, Smith & Reisman, 2015 ;EDUCAUSE, 2012 ), these modules show how an engaging online resource can be developed to raise awareness of resilience strategies in a particular professional context (see also, Wosnitza et al, 2013 ). In recent years, online resources for mental health and wellbeing have become more prevalent with research suggesting that individuals are more likely to seek online help than traditional or face to face help (Crisp & Griffi th, 2014 ;Ryan et al, 2010 ) even with increasing levels of distress.…”

Section: Discussionmentioning

confidence: 99%

Classroom Ready? Building Resilience in Teacher Education

et al. 2016

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Section: Discussionmentioning

confidence: 99%

Classroom Ready? Building Resilience in Teacher Education

et al. 2016

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“…Works dealing with institutional challenges of sustainability projects, as in Burd et al (2014), and with discussions related to the business model as discussed by Kalman (2014), were identified.…”

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confidence: 99%

Analysis of the scientific literature on Massive Open Online Courses (MOOCs) / Análisis de la literatura científica sobre los cursos en línea abiertos y masivos (MOOC)

Zancanaro

Domingues

2017

RIED

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Análisis de la literatura científica sobre los cursos en línea abiertos y masivos (MOOC) Airton Zancanaro Maria José Carvalho de Souza Domingues Universidade Regional de Blumenau, FURB (Brasil) AbstractMassive Open Online Courses (MOOCs) have been gaining attention from Academy by the disruptive innovation with which technology is brought into the educational system. Due to the emergence of the theme, the area needs recent bibliometric studies that point at previous studies about it and indicate directions for further research. Therefore, this study aims to map MOOC researches on published until December 2014 in two scientific databases: Scopus and Web of Science. Relevant aspects of scientific literature on MOOCs were explored from the collected data such as: (i) the number of publications per year; (ii) mapping of the institutions; (iii) authors with the most publications; (iv) classification in macro-theme of the identified jobs and (v) references most used by the authors. For the analysis, it was used 294 papers written by 694 authors, affiliated with 266 institutions. In the articles analysed, the authors used 5,060 different references, as well as 634 different keywords. This work, in addition to a mapping of research, aims to contribute to the spreading of the idea that the MOOC theme is emerging, promising and it needs to go further in the development of new researches.Keywords: Massive Open Online Courses; bibliometric studies; databases. ResumenLos Massive Open Online Courses (MOOC) están ganando atención en el campo académico por la innovación disruptiva que llevan para el sistema educativo. Debido a la emergencia del tema, el área necesita estudios bibliométricos recientes que apunten los estudios realizados previamente y sugieran pautas para futuras investigaciones. Por tanto, el presente trabajo tiene como objetivo mapear las investigaciones acerca de MOOCs publicadas hasta diciembre de 2014 en dos bases de datos científicas: Scopus y Web of Science. A partir de los datos recogidos, algunos aspectos relevantes fueron explorados, a saber: (i) el número de publicaciones por año; (ii) el mapeo de las instituciones; (iii) los autores con la mayor cantidad de publicaciones; (iv) la clasificación en macrotemas de los trabajos identificados y (v) las referencias más utilizadas por los autores. Para el análisis, fueron utilizados 294 artículos escritos por 694 autores, afiliados a 266 instituciones. En esos trabajos los autores utilizaron 5.060 referencias diferentes, así como 634 palabras clave. En los artículos analizados, los autores utilizaron 5.060 referencias diferentes, así como 634 palabras claves diferentes. Este trabajo, además de un mapeo de investigación, tiene como objetivo contribuir para la

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“…Burd et al (2014) presented different business models that could be applicable to MOOCs including: "(a) charging for certificates, (b) linking students with potential employers, and (c) charging for supplementary services." Dellarocas and van Alstyne (2013) identified five different groups who could be paying for MOOCs -states; students; employers; sponsors; and other platforms -and then considered what each group may be willing to pay for.…”

Section: Resultsmentioning

confidence: 99%

Massive Open Online Courses and Economic Sustainability

Liyanagunawardena

Lundqvist

Williams

2015

European Journal of Open, Distance and E-Learning

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Millions of users around the world have registered on Massive Open Online Courses (MOOCs) offered by hundreds of universities (and other organizations) worldwide. Creating and offering these courses costs thousands of pounds. However, at present, revenue generated by MOOCs is not sufficient to offset these costs. The sustainability of MOOCs is a pressing concern as they incur not only upfront creation costs but also maintenance costs to keep content relevant, as well as on-going facilitation support costs while a course is running and re-running. At present, charging a fee for certification seems to be a popular business model adopted by leading platform providers.In this position paper, the authors explore possible business models for courses, along with their advantages and disadvantages, by conducting a literature study and applying personal insights gained from attending various MOOC discussion fora. Some business models discussed here are: the Freemium model, sponsorships, initiatives and grants, donations, merchandise, the sale of supplementary material, selective advertising, data-sharing, follow-on events, and revenue from referrals. This paper looks at the sustainability of MOOCS as opposed to the sustainability of MOOC platforms, while observing the tight link between them. Abstract in DanishMillioner af brugere fra hele verden har registreret deres deltages til MOOCs (Massive Open Online Courses). Der er hundredvis af universiteter (og andre organisationer) som tilbyder MOOCs. Det koster titusindervis af kroner at lave og udbyde en MOOC. Lige nu kan indkomsten fra MOOCs ikke daekke disse omkostninger. Derfor er MOOCs i fare, og deres levedygtighed bør undersøges. Der er mange forskellige typer omkostninger, såsom udviklings omkostninger, videreudviklings omkostninger og undervisnings støtte. Den mest populaere indkomst i dag er salg af certifikater, disse s'lges af alle de lederende MOOC udbydere.I denne artikle vil forfatterne undersøge andre alternative indkomst mulgheder og undersøge deres respektive fordele og ulemper, via en litteraer gennemgang suppleret med personlige observationer og oplevelser fra MOOC deltagelse og udvikling. Diverse indkomst muligheder bliver undersøgt: Freemium modeller inspireret af mobil telefon spil, sponsorships, tilskud, donationer, salg af forskellige typer varer og undervisningsmaterialer, selektive reklamer, deling af data, opfølgnings møder og turer, samt indkomster fra henvisninger. Denne artikle bruger et perspektiv baseret på den individuelle MOOC, dette perspektiv står i modsaetning til den hidtidige literaere fokusering på MOOC udbyderes levedygtighed, selvom der er en taet sammenknytning mellem disse perspektiver. Abstract in RomanianMilioane de utilizatori din întreagă lume şi-au arătat interesul pentru Massive Open Online Courses (cursurile online deschise şi în masă) oferite de către sute de universități şi alte organizații la nivel mondial. A crea şi a oferi astfel de cursuri implică costuri de mii de lire sterline. în prezent, însă, veniturile ...

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Exploring Business Models for MOOCs in Higher Education

Cited by 76 publications

References 6 publications

Classroom Ready? Building Resilience in Teacher Education

Classroom Ready? Building Resilience in Teacher Education

Analysis of the scientific literature on Massive Open Online Courses (MOOCs) / Análisis de la literatura científica sobre los cursos en línea abiertos y masivos (MOOC)

Massive Open Online Courses and Economic Sustainability

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