Ethnicity of Communicator, Self-Esteem, and Reactions to Fear-Arousing Communications

Ramírez, Albert; Lasater, Thomas M.

doi:10.1080/00224545.1977.9713243

Cited by 24 publications

(4 citation statements)

References 12 publications

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“…Despite the prominent role that race plays in our society, surprisingly little attention has been paid to the effect of race of source on persuasion (for exceptions, see Aronson & Golden, 1962; Blass, Alperstein, & Block, 1974; Dembroski, Lasater, & Ramirez, 1978; Freedman, 1967; Noel & Allen, 1976; Ramirez, 1977; Ramirez & Lasater, 1977). The studies that have investigated race of source, when taken together, have shown mixed results regarding the effect of race on persuasion.…”

mentioning

confidence: 99%

Race of source effects in the Elaboration Likelihood Model.

White¹,

Harkins²

1994

Journal of Personality and Social Psychology

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In a series of experiments, we investigated the effect of race of source on persuasive communications in the Elaboration Likelihood Model (R.E. Petty & J.T. Cacioppo, 1981, 1986). In Experiment 1, we found no evidence that White participants responded to a Black source as a simple negative cue. Experiment 2 suggested the possibility that exposure to a Black source led to low-involvement message processing. In Experiments 3 and 4, a distraction paradigm was used to test this possibility, and it was found that participants under low involvement were highly motivated to process a message presented by a Black source. In Experiment 5, we found that attitudes toward the source's ethnic group, rather than violations of expectancies, accounted for this processing effect. Taken together, the results of these experiments are consistent with S.L. Gaertner and J.F. Dovidio's (1986) theory of aversive racism, which suggests that Whites, because of a combination of egalitarian values and underlying negative racial attitudes, are very concerned about not appearing unfavorable toward Blacks, leading them to be highly motivated to process messages presented by a source from this group.

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mentioning

confidence: 99%

Race of source effects in the Elaboration Likelihood Model.

White¹,

Harkins²

1994

Journal of Personality and Social Psychology

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“…This variation has been explored by Ramirez and Lasater (1977). In this study both Anglo and Chicano children, 10-to 15-years old, were presented with a dental health message which was designed to increase the frequency of toothbrushing.…”

Section: Cooperation and Competitionmentioning

confidence: 99%

“…In such a situation Chicanas were not found to be markedly more cooperative than female Anglos. Here the study of Ramirez and Lasater (1977) is of importance. Ramirez and Lasater (1977) expected that children who were more susceptible to influence than their peers would cooperate with (or be persuaded by) the recommendations given on dental hygiene.…”

Section: Cooperationmentioning

confidence: 99%

“…Here the study of Ramirez and Lasater (1977) is of importance. Ramirez and Lasater (1977) expected that children who were more susceptible to influence than their peers would cooperate with (or be persuaded by) the recommendations given on dental hygiene. In their study, as in the present study, there was no competition involved, and the results did not support a difference between Anglo and Chicano children in cooperation.…”

Section: Cooperationmentioning

confidence: 99%

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Conformity and cooperation in chicanos: The case of the missing susceptibility to influence

Melgoza

Roll²,

Baker

1983

J. Community Psychol.

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Two hypotheses with regard to Chicano versus Anglo susceptibility to influence were examined: that Chicanas are more cooperative (less competitive), and that they are more conforming than female Anglos. The subjects were 281 female university students. “Cooperation group” and “Conformity group” subjects completed modified versions of the Holtzman Inkblot Technique (HIT), with instructions designed to elicit cooperation or conformity. Control group subjects were given standard instructions. An unequal‐N design was submitted to an analysis of variance with four factors: Subject Ethnicity (Chicano or Anglo), Experimenter Ethnicity (Chicano or Anglo), Experimental Condition (Control, Cooperation, Conformity) and Order (Hostile Content first and Living Things Content second or vice versa). Conrary to previous findings, Chicanas were not more conforming or more cooperative than female Anglos. The results were discussed in light of methodological problems in previous studies.

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Latino-Americans: Skin Color and Mixed-Race People

Hall

2009

An Historical Analysis of Skin Color Discrimination in America

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Ethnicity of Communicator, Self-Esteem, and Reactions to Fear-Arousing Communications

Cited by 24 publications

References 12 publications

Race of source effects in the Elaboration Likelihood Model.

Race of source effects in the Elaboration Likelihood Model.

Conformity and cooperation in chicanos: The case of the missing susceptibility to influence

Latino-Americans: Skin Color and Mixed-Race People

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