Estrategias empresariales y cadena de valor en mercados sostenibles: Una revisión teórica

Abstract

The new era of knowledge, globality and innovation have led organizations to seek competitiveness to increase profitability and stay in the market, devising ways of doing things to adapt to dynamic changes in the environment. This research aims to describe business strategies in the value chain within sustainable markets, using hermeneutics, a constructionist perspective as a method; and as a technique of data collection and procedure analysis, interpretation, based on the postpositivist approach, to understand the knowledge and the systemic-holistic reality of the study variable, from the analytical-reflective-descriptive approach of classic and current disciplinary theories. The results show that business strategies in the value chain are described by the identification of opportunities and threats, knowledge of the elements and resources, as well as by the reinforcement of capacities, the characterization of the interest groups and the establishment of strategic alliances. It is concluded, that it is coherent to contemplate the interaction of strategies in the value chains, even when they can be worked isolated or articulated as processes, their correspondence will vary depending on the execution time, identification of the actors with the strategy, the commitment of the organization in its application and the evaluation-control parameters implemented, where resources and capacities are optimized.

Strategies for the adoption of innovation processes in agricultural productive units of the Department of La Guajira -Colombia: Literary review and systemic approach

“…The new century brought approaches that were not limited to business activities but instead recognized the need to establish cooperative relationships between other entities, which would later give rise to the concept of the triple helix company-state-academy (Melamed-Varela et al, 2019;Ramírez et al, 2021), which highlights the importance of these working together to increase the growth and economic progress of society. This finds support in what was expressed by Grady and Gratt (2000), Lee (2000), and Cooke (2004), where the State would provide the political and legal conditions so that companies can carry out their activity of security and stability, the academy in particular, universities would train the best human resources and participate in development and innovation, contributing these elements to companies and state institutions.…”

Ética de la responsabilidad y racionalidad de la praxis. Schopenhauer en perspectiva

“…El ámbito empresarial propiamente tal, por su creciente interés para introducir esta forma de gestión; la incorporación de sus principios en las políticas internas; fomentar la ética y la transparencia en todas sus acciones; el respaldo a las iniciativas de sus líderes; el análisis, implementación y gestión de proyectos que incorporen sus postulados; la difusión de sus logros y también políticas de mercadeo que apunten a la honestidad y al buen comportamiento empresarial al momento de hacer campañas publicitarias (Annia G. et al 2018;Ramírez-Molina et al 2021).…”

Innovative Strategies in agricultural production units: Knowledge in development of new services and value chains

“…According to some authors (Ramírez et al, 2021;Kalkuhl and Wenz, 2020;Ríos et al, 2019), productivity losses originated by this phenomenon would oscillate between 7% to 14%, mainly affecting developing countries, as their economies are mostly depending on extractive activities such as agriculture. In agreement with this, The World Bank (2020) (Fig.…”