The new era of knowledge, globality and innovation have led organizations to seek competitiveness to increase profitability and stay in the market, devising ways of doing things to adapt to dynamic changes in the environment. This research aims to describe business strategies in the value chain within sustainable markets, using hermeneutics, a constructionist perspective as a method; and as a technique of data collection and procedure analysis, interpretation, based on the postpositivist approach, to understand the knowledge and the systemic-holistic reality of the study variable, from the analytical-reflective-descriptive approach of classic and current disciplinary theories. The results show that business strategies in the value chain are described by the identification of opportunities and threats, knowledge of the elements and resources, as well as by the reinforcement of capacities, the characterization of the interest groups and the establishment of strategic alliances. It is concluded, that it is coherent to contemplate the interaction of strategies in the value chains, even when they can be worked isolated or articulated as processes, their correspondence will vary depending on the execution time, identification of the actors with the strategy, the commitment of the organization in its application and the evaluation-control parameters implemented, where resources and capacities are optimized.

No abstract

La presente investigación explora las diferencias en prácticas de consumo sustentable socialmente responsable según características sociodemográficas de estudiantes universitarios en una ciudad de Perú. Se suministra un instrumento a 318 futuros profesionales constituyendo una muestra no probabilística por conveniencia y se estiman estadísticos descriptivos y de dispersión. Los resultados muestran diferencias estadísticamente significativas según las variables sociodemográficas; encontrándose el valor mayor en la dimensión "respeto a las personas y animales", mientras que el menor valor se encuentra en la dimensión "compra informada". La participación en comunidad, el desarrollo de voluntariado y los años de permanencia en la universidad aumentan la valoración expresada por los estudiantes. En consecuencia, es imprescindible indagar sobre la influencia de los niveles de ingreso familiar como represor o estimulador de conductas que evidencian un comportamiento de consumo sustentable socialmente responsable. Se concluye que es preciso promover a través de las funciones sustantivas de las universidades la integración de acciones socialmente responsables y ambientalmente conscientes.

Human behavior during COVID-19 has led to the study of attitude and preferences among the population in different circumstances. In this sense, studying human behavior can contribute to creating policies for integral education, which should consider the convergence between social responsibility and spiritual intelligence. This can lead to the sensitization of practices and attitude modification within society. The purpose of our research was to explore the spiritual intelligence attitudes of university students from the perspective of social responsibility, considering the sociodemographic characteristics of the research subjects during the COVID-19 pandemic. Our research design is quantitative and sectional, due to the use of two quantitative scales. The participants were university students from a city located in south-central Chile. A total of 415 participations were collected, of which 362 applications were valid. Statistically significant differences were found according to gender and age. Women and the student cohort between 18 and 24 years of age placed more importance on spiritual necessities. We thus highlight the necessity to have adequate spaces for spiritual intelligence training given its links with socially responsible behavior and, finally, the development of explanatory studies to determine its causalities. In practice, these results contribute to designing an educational policy on the formation of integral spiritual intelligence for future professionals.

No abstract